Marketing Coordinator

Marketing Coordinator

Company Name:

Baker Construction Enterprises Inc

Location:

Monroe, OH, US, 45050

Req ID:

7782

Travel:

Up to 15%

Number of Openings:

1 Achieve more in your career with the nation's leading specialty concrete contractor. At Baker Construction, you'll be part of a team that prioritizes people, invests in their development, and offers unparalleled opportunities for professional growth. In this role, you'll be integral to building the future of our country and ourpany. You'll collaborate across diverse teams, have a hand in significant projects, and dive headfirst intoplex challenges with the best in the industry. If you are driven to do more and have the grit to follow through, you'll have everything you need to define your career on your terms. Make a meaningful impact with a team that values ambition and rewards initiative. Apply today and be more with Baker. Summary The Marketing Coordinator supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises' business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strongmunication skills and a solid understanding of digital marketing strategies and tools. Roles and Responsibilities The Marketing Coordinator will perform the following duties in a safe, productive, and effective manner: Supports website updates, edits, and page builds within thepany's content management system Assists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requests Reviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experience Supports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancements Conducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiatives Assists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimization Supports structured data and schema markup rmendations to improve search visibility and AI search readiness Helps identify content gaps and opportunities based on search trends, audience needs,petitor activity, and business priorities Collaborates with writers, designers, and subject matter experts to develop SEO-informed content Monitors organic search performance and provide rmendations for improving visibility, engagement, and website traffic Supports organic social media planning, scheduling, posting, and monitoring acrosspany's social channels Helps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business development Monitors social media engagement,ments, messages, mentions, and relevant industry activity Assists with maintaining social content calendars and coordinating approvals Tracks social media performance and identifies opportunities to improve engagement, reach, and content effectiveness Ensures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelines Assists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pages Supports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updates Helps maintain campaign documentation, timelines, deliverables, and reporting notes Monitors campaign performance w applicable and help identify opportunities for optimization Assists with tracking and reporting on digital marketing performance across websites, SEO, social media, email, and paid campaign initiatives Assists with gathering data from platforms such as Google Analytics, Google Search Console, social media tools, and reporting dashboards Monitors key digital metrics, including website traffic, engagement, conversions, keyword visibility, social performance, and campaign activity Uses data and feedback to rmend updates that improve content performance, user experience, and campaign oues Manages assigned digital marketing tasks, timelines, and deliverables with strong attention to detail Coordinates with internal marketing team members, subject matter experts, and stakeholders to move projects forward Helps organize digital assets, website requests, campaign materials, reporting documents, and project records Supports quality control by reviewing materials for accuracy, consistency, formatting, and brand alignment Communicates project status, updates, questions, and potential roadblocks in a timely manner Contributes to a collaborative, solutions-oriented marketing team environment Requirements Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Public Relations, or related field preferred. Minimum of 2 years of experience in digital marketing, website management, SEO strategy, content creation, social media engagement, or marketing coordination. Experience supporting website updates, social media content, SEO initiatives, and digital reporting Experience with content management systems such as WordPress or similar platforms Experience managing multiple concurrent projects or requests in a collaborative environment Proficiency with Microsoft Office Suite and Teams Experience with social media scheduling and reporting platforms Familiarity with UTM tracking, campaign URLs, and digital reporting best practices Experience working in B2B, construction, industrial, manufacturing, engineering, or professional services environments preferred The followingpetencies are needed to successfully perform this job: Excellent written and verbalmunication skills, with the ability to create clear, engaging, and professional marketing content across digital and print platforms Excellent proofreading, editing, and organizational skills with strong attention to detail Ability tomunicate effectively with internal teams, external partners, and vendors in a collaborative environment Strong interpersonal skills with the ability to manage multiple priorities, respond professionally, and adaptmunication styles to different audiences Ability to present ideas, coordinate projects, and maintain consistent brand messaging across channels Basic to intermediate math and analytical skills, including the ability to interpret data, track metrics, and manage marketing reports and budgets Ability to use Google Analytics, Google Search Console, Google Tag Manager, or similar reporting tools Ability to work collaboratively with cross-functional teams, vendors, and partners to support marketing initiatives and project goals Ability tomunicate professionally, manage multiple priorities, and contribute to a team-oriented, fast-paced work environment Ability to define problems, collect information, establish facts, and draw valid conclusions Ability to exercise sound judgment, prioritize tasks, and make informed decisions in a fast-paced environment Strong analytical thinking skills with the ability to interpret data, evaluate oues, and support strategic marketing decisions Ability to adapt quickly, think critically, and manage multiple projects while maintaining accuracy and attention to detail Ability to exercise independent judgment, think critically, and adapt to changing priorities and deadlines At Baker Construction, we wee those who are driven to make things happen. Your tenacity will be rewarded with great pay, excellent benefits, and opportunities to make your mark. This is an opportunity to own your future while working alongside co-workers who are united in our purpose to build better structures and better lives. Go further with an industry leader that puts people first, honors its word, and has the grit to achieve greatness. Baker is an EOE Disability/Veterans Employer. Applicants with physical and/or mental disabilities who require a reasonable amodation for any or part of the application process may make their requests known by emailing hrtechsharedservices.cc or calling 1-513-539-4000 and asking for HR.