POSITION

Marketing Coordinator

DEPARTMENT

Sales and Marketing

SUPERVISOR

Director of Sales and Marketing

JOB TYPE

Full-Time, Salaried, Exempt

WORK LOCATION

Primarily in-office, with occasional work-from-home flexibility based on business needs

SALARY RANGE

$60,000-$70,000, depending on experience Company Overview Occasions Catering is an established Denver leader in premium, full-service catering. We create thoughtful culinary experiences for corporate, nonprofit, wedding, social, and large-scale events. Our commitment to exceptional food, genuine hospitality, collaborative planning, and seamless execution has made us a trusted catering and venue partner throughout the Denver community. Position Overview Occasions Catering is seeking a highly organized, digitally savvy, and creative Marketing Coordinator. This position supports company growth by connecting marketing activity to qualified inquiries, booked events, and repeat business. The Marketing Coordinator will support HubSpot and Elecate, execute email and digital marketing campaigns, maintain the company website, improve AI-driven search visibility, manage social media, and create branded sales and event materials. The ideal candidate combines creativity with strong technical, analytical, and project-management skills. This is an individual contributor position with no direct reports. Occasional evening and weekend availability is required to attend events, capture content, and support company marketing initiatives. Key Responsibilities Website, SEO, and AI Search Visibility Manage and regularly update the company website with current menus, service information, venue content, testimonials, case studies, and blog posts. Optimize website content for traditional search engines and AI-generated search platforms, including Claude, ChatGPT, Google AI results, Gemini, and Perplexity. Monitor how Occasions appears in AI-generated caterer recommendations and identify opportunities to improve brand visibility, accuracy, and authority. Research the questions prospective clients ask when selecting a caterer and develop content that clearly communicates Occasions' capabilities, experience, and differentiators. Maintain accurate and consistent company information across the website, business listings, review platforms, venue websites, and industry directories. Monitor website performance, organic traffic, inquiry conversions, competitor activity, and emerging digital marketing trends. Coordinate with outside website developers, designers, and marketing partners as needed. HubSpot Utilization and Reporting Build and maintain HubSpot forms, lists, properties, campaigns, workflows, lead-nurture programs, and dashboards. Manage lead-source attribution, lifecycle stages, inquiry routing, and automated follow-up processes. Develop reporting that connects marketing activity to qualified inquiries, proposals, bookings, repeat business, and revenue. Track how clients discover Occasions, including traditional search, venue referrals, partner referrals, social media, and AI-generated recommendations. Monitor AI-search visibility, high-value catering prompts, competitor mentions, and third-party sources that influence AI recommendations. Collaborate with the sales team to improve lead handoff, database use, follow-up, and reporting accuracy. CRM, Elecate, and Email Marketing Maintain accurate contact, company, lead-source, and lifecycle information within HubSpot and Elecate. Help establish consistent processes for carrying lead-source information from the initial inquiry through the proposal and booked-event stages. Segment contacts by audience, event type, venue, client history, preferences, and engagement to improve campaign effectiveness. Develop and execute newsletters, promotional campaigns, event invitations, lead-nurture campaigns, and repeat-client communications. Monitor email deliverability, engagement, conversions, and list health, using campaign results to improve future communications. Work with the sales team to improve database accuracy, inquiry routing, client follow-up, and reporting. Social Media Management Develop and execute social media strategies that increase brand awareness, showcase Occasions' work, and support company growth. Create engaging posts, stories, and short-form video content for platforms including Instagram, Facebook, and LinkedIn. Maintain a consistent content calendar aligned with sales priorities, seasonal opportunities, venue partnerships, and company events. Attend select events to capture content and tell the Occasions story in real time. Monitor social channels, industry trends, customer feedback, and competitor activity. Coordinate photography, video, and event content with internal teams and outside creative partners. Custom Documents and Brand Materials Dedicate approximately 10% of work time to creating and updating branded marketing, sales, and event materials. Collaborate with sales and event teams to produce menus, presentations, promotional materials, and custom signage for select events. Maintain organized, current templates that allow the team to produce consistent, professional materials efficiently. Ensure that all materials reflect the Occasions brand while meeting the specific needs of each audience or event. Partnership Marketing Support marketing relationships with venues, planners, nonprofit organizations, and industry partners. Coordinate co-marketing campaigns, venue announcements, open houses, showcases, and partner communications. Maintain accurate partner contact lists, sales materials, and referral-source reporting. Qualifications Bachelor's degree in marketing, communications, or a related field, or equivalent professional experience. Three or more years of hands-on marketing experience; hospitality, catering, events, food and beverage, or another high-touch service industry is preferred. Experience with HubSpot or a comparable CRM and marketing automation platform is preferred, along with the ability to quickly learn new technology. Experience with catering, event, or operational software is preferred; Elecate experience is a strong advantage. Understanding of SEO, local search, online reputation, and how AI-generated search is changing customer discovery and purchasing decisions. Experience with website content management systems, social media platforms, and email marketing. Ability to interpret marketing data and translate results into recommended actions. Strong copywriting, editing, communication, and visual-design skills. Proficiency with Canva; experience with Adobe Creative Suite is preferred. Strong attention to detail and the ability to prioritize multiple projects in a fast-paced, deadline-driven environment. A collaborative, self-directed working style and an interest in the hospitality and events industry. Benefits Competitive salary based on experience. Health, dental, and vision insurance options. Simple IRA retirement plan with company match. Paid time off and holiday leave. Occasional work-from-home flexibility. Opportunities for professional development and advancement within the company. If you are a creative and analytical marketer who is excited by the changing ways clients discover and select service providers, we would love to hear from you. Join Occasions Catering and help us create meaningful connections and unforgettable experiences for our clients and guests. To apply, please submit your resume and cover letter to Natalie Sears at . 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Marketing Coordinator