Marketing Coordinator

Marketing Coordinator

• K&B Bridals Bel Air, Takoma Park, or Hagerstown, MD | Full-Time | Hybrid (In-Store & Remote) At K&B Bridals, our mission is to celebrate every bride's unique journey by providing an unforgettable experience filled with warmth, care, and excellence.

With three locations across Maryland, we pride ourselves on creating a space where women feel empowered, confident, and truly seen. Our vision is to be the bridal destination that brides — and their loved ones — remember for a lifetime. We are seeking a Marketing Coordinator who is passionate about driving results and telling a brand's story . This role will be directly responsible for helping us meet and exceed our traffic goals — the number of brides coming through our doors — by creating and executing strategies that turn awareness into appointments. You will ensure our voice, values, and vision shine through every campaign, all while keeping your eyes on the metrics that matter. What You'll Do Drive Traffic to Our Stores

• Create and execute marketing strategies designed to meet appointment and event attendance goals across all locations. Own Our Marketing Calendar
• Plan and coordinate all in-store and online marketing initiatives with clear timelines and deliverables. Tell Our Story
• Develop engaging social media content and interactive brand stories that showcase the K&B experience. Engage With Our Community
• Post, comment, and connect with our audience to build authentic relationships and brand loyalty. Coordinate Campaigns
• Work with our Engaged Marketing partners to execute email, SMS, and blog strategies that drive measurable results. Support Our Stores
• Provide branded materials, event promotion, and vendor coordination so managers can focus on the in-store experience. Keep Us On Brand
• Ensure all marketing content and materials reflect our brand voice, visual style, and commitment to excellence. Track & Report
• Monitor KPIs, analyze ROI, and provide monthly performance recaps to leadership.

What We're Looking For Proven experience in creating and implementing strategies that increase customer traffic, ideally in retail, hospitality, or bridal. Strong understanding of marketing funnels, lead generation, and conversion optimization. Excellent written and verbal communication skills — you can write a heartfelt Instagram caption and a data-driven marketing report with equal skill. Proficient in social media management tools, email/SMS platforms, and Canva (or similar design software). Strong organizational skills to manage multiple campaigns, events, and deadlines across three store locations. Analytical mindset with the ability to turn data into actionable strategies. Collaborative, proactive, and adaptable team player. Why You'll Love Working With Us At K&B Bridals, we value: Commitment to Excellence

• We go above and beyond for our brides and our team. Empowering Women
• We believe in lifting each other up and helping women feel their most confident. Personal Responsibility
• We act with honesty, integrity, and ownership in everything we do. Protection
• We create a safe, supportive environment for our customers and our team.

When you join K&B Bridals, you're not just taking a job — you're becoming part of a team that celebrates life's most beautiful moments and supports each other along the way.

Position Details Location:

Can be based at Bel Air, Takoma Park, or Hagerstown as your primary home base.

Flexibility:

Hybrid role

• part in-store, part remote.

Travel:

Occasional travel to other store locations as needed.

Hours:

Full-Time Reports To:

Owner/CEO and works closely with Store Managers & Marketing Team If you're ready to combine your creativity, strategic thinking, and results-driven mindset to help brides discover K&B Bridals, we'd love to hear from you. Apply today and be part of a team that inspires confidence, joy, and unforgettable memories. To be considered for the position, apply with a resume and cover letter.

Job Type:

Full-time Pay:

$48,000.00

• $55,000.

00 per year

Benefits:

401(k) Paid time off

Experience:

Marketing:

1 year (Preferred)

Work Location:

Hybrid remote in Bel Air, MD 21014