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RR
Research Rockstar Training & Staffing
Marketing Coordinator
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Scorecard
Based on Massachusetts data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$67,257 / year median in Massachusetts
-12% projected decline
Job Description
Job Overview We are a staffing and B2B eLearning company seeking an experienced, highly organized, and proactive Marketing Coordinator. This is a varied, hands-on role combining marketing execution with routine client coordination, inbound lead screening, and support for twice-monthly educational webinars. You will work with our CEO and subject-matter experts to prepare weekly Mailchimp communications, coordinate social and blog content, review inbound leads using defined criteria, schedule qualified prospects for discovery calls, support routine client contract extensions, and manage established webinar processes. This is a coordination and screening role, not a sales or business-development position; there is no cold calling or responsibility for conducting sales meetings. The ideal candidate will demonstrate exceptional organizational skills, solid business-writing skills, excellent attention to detail, and the ability to manage multiple priorities efficiently. This position is well suited to someone who likes using AI but understands that all AI-assisted output must be carefully reviewed and corrected. Key Responsibilities Using content and rough drafts provided by SMEs (the CEO or our instructors), draft Mailchimp email campaigns, Hootsuite social posts, and related blog content promoting eLearning courses, Zoom events, and newly available instructor videos. Upload videos to the company YouTube channel and use templates and past examples for style consistency. Monitor the company LinkedIn page for activity requiring follow-up. Maintain staffing and training sales-pipeline records in monday.com using information from the CEO's meeting notes and AI-generated transcripts. Update stages, next steps, due dates, and notes. Monitor inbound leads from forms, screen them using defined criteria, and schedule discovery calls with qualified prospects. Support existing staffing clients by facilitating routine contract extensions, formatting templated agreements, and ensuring digital signatures are received on time. Write professional email replies using established SOPs and guidance. Coordinate with eLearning instructors regarding curriculum assets, content-marketing deliverables, and materials needed for upcoming Zoom events. Manage logistics for twice-monthly educational Zoom events using established processes, including registrations, reminders, calendar invitations, instructor coordination, and pre-event quality checks. The current process uses Paperform, Zapier, and Mailchimp. Provide technical support during Zoom events, including managing the waiting room, greeting attendees, monitoring event logistics, and downloading AI-generated notes and recordings. Send post-event thank-you messages, feedback surveys, and related resources. Optional, if skills apply: Create landing pages using Instapage and/or Elementor to promote events and content-marketing campaigns. Required Experience 4+ years of experience in marketing support, marketing coordination, or social media marketing. 4+ years of experience working in a B2B company with at least $20 million in annual revenue. 2+ years of experience managing inbound marketing funnel to identify B2B sales leads for screening and meeting scheduling. Microsoft 365 Skills. Intermediate or higher Microsoft 365 skills are required. All applicants will be asked to complete a short, real-time assessment during the first interview.