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Team Rousseau Homes at Showcase Realty, Inc.
Marketing & Lead Conversion Coordinator
Entry-Level JobVerifiedNo experience needed
Career Insights for Advertising and Marketing Coordinator
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Based on Connecticut data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$65,068 / year median in Connecticut
-13% projected decline
Job Description
Position Overview A top-producing Realtor is hiring a sharp, tech-forward Marketing & Lead Conversion Coordinator. This is a modern, AI-leveraged role: you will use AI tools (Claude, ChatGPT, Canva AI, video tools, etc.) to produce marketing content quickly, so the majority of your time goes where it matters most, talking with leads, nurturing relationships, and booking appointments. The ideal candidate is a confident communicator who is comfortable on the phone and by text, learns tools fast, and takes ownership. You do not need to be a graphic designer or a video editor, you need to be smart enough to direct AI to do that work at a high standard. Real estate experience is a plus but not required. Responsibilities Lead Conversion & Database Nurturing Respond to new online leads fast (speed-to-lead) via call, text, and email Qualify prospects, gather information, and book appointments for the agent Run ongoing follow-up campaigns for the pipeline, past clients, and sphere of influence Keep the CRM clean: notes, tags, statuses, and next actions on every contact Coordinate testimonials and online reviews after closings AI-Powered Marketing & Content Use AI tools to draft, then polish and schedule content for Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile Repurpose one piece of content (a listing, a market update, a client story) across every platform Edit short-form video and reels using AI-assisted tools Design and coordinate mailer campaigns, listing marketing, and client-event invitations Monitor comments and DMs; respond in the agent's voice or escalate Track engagement and report simple monthly metrics: content published, leads contacted, appointments set Skills & Qualifications Excellent phone and written communication; friendly, persuasive, professional Fluency with AI tools (Claude, ChatGPT, or similar) required or demonstrated ability to learn them quickly Comfortable with a CRM (any platform; we will train on ours) Self-motivated, organized, and reliable working independently Local to the Thomaston / Litchfield County area preferred; some in-person time expected Real estate experience a plus, not required Compensation $20-$25/hour, depending on experience and AI/communication skill level $50 bonus for every qualified appointment set that actually occurs