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Fifth Avenue Manufacturers
Marketing & Sales Coordinator
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$64,261 / year median in New York
-11% projected decline
Job Description
Fifth Avenue Manufacturers is a family-owned wholesale business that specializes in taking original art and adding it on keepsake gifts to remind customers of their favorite city. Our mission is to create objects that bring joy and remind people of their happy memories. To support our plan to further expand operations, we need a dynamic Marketing & Sales Coordinator to join our team on a part-time basis in Westchester County. You will be required 15-20 hours per week, ideally Monday to Friday between 10am - 2pm with the ability to work remotely 3-4 days a week. Flexible options available for days/hours. The Marketing & Sales Coordinator blends visual design, promotional strategy, and sales support to drive business growth. Core duties include creating visual assets, managing marketing campaigns, building customer relationships and increasing sales.
Essential Duties & Responsibilities:
- Assist in creating marketing strategies and plans to target new business opportunities.
- Conduct market research to identify the target audience.
- Create engaging visual assets like flyers, digital ads, social media graphics, and presentations using tools like Adobe Illustrator to support marketing initiatives.
- Manage the company website, LinkedIn page and social media platforms. Engage in posts, respond to inquiries or comments and implement strategies to increase brand awareness.
- Create and manage digital marketing campaigns across platforms including social media, email marketing, paid advertising and SEM (Search Engine Marketing).
- Utilize SEO tools and conduct keyword research to improve website visibility and organic search rankings.
- Monitor the progress of marketing initiatives and gather data to help improve performance.
- Oversee paid advertising campaigns to maximize ROI.
- Maintain the customer database in Faire and HubSpot.
- Create and organize sales sheets and product assortment sheets for key accounts.
- Help with the coordination of marketing and promotional events, such as trade shows.
- Provide exceptional customer service by addressing client inquiries promptly and resolving issues efficiently.
- Stay current on digital marketing trends, website best practices, AI tools, and emerging technologies.
- Visit different locations to obtain marketing photos and testimonies as required.
- Learn the order management process to be backup as required.
- Act as a liaison between staff, partners, sales reps, customers and vendors to provide support and communicate order status, updates and issues.
- Perform administrative tasks such as answering the phone, responding to emails promptly, keeping the office functioning smoothly and assisting team members with equipment operation and ongoing support.
- Attend Teams Meetings as required.
- Provide personal assistant support to executives and managers.
- Other ad-hoc tasks as required.
Experience:
- Previous work experience in marketing, sales and/or graphic design preferrable.
- Hands-on experience with Adobe Illustrator and you can demonstrate your previous visual works.
- Proven experience in digital marketing campaign setup, management and content creation across multiple channels, including social media.
- Familiar with marketing automation tools, CRM systems to streamline campaign workflows, and SEO tools.
- Excellent time management and organizational skills.
- Self-starter with the ability to work independently and in a team environment.
- Excellent written and oral communication skills
- Must be able to multi-task, determine priorities and handle multiple interruptions.