Position Summary Safety Vision is seeking a creative, organized, and results-oriented Marketing Coordinator to support the planning and execution of marketing programs across our mass transit, pupil transportation, and commercial vehicle markets. This is a hands-on, multi-channel marketing role with responsibility across social media, email marketing, website content, copywriting, graphic design, video and multimedia, campaign execution, and product marketing. The Marketing Coordinator will help develop compelling content, maintain Safety Vision's digital presence, support product launches and campaigns, and measure marketing performance to continually improve results. As part of a small, collaborative marketing team, the Marketing Coordinator will work closely with Marketing, Sales, Product Management, and other departments to turn company news, product developments, customer successes, industry trends, and employee stories into effective marketing communications. The ideal candidate combines strong writing and communication skills with creativity, digital marketing capabilities, organization, attention to detail, and a willingness to take ownership and contribute across a wide variety of projects. Key ResponsibilitiesSocial Media & Digital Marketing

• Help develop and execute Safety Vision's social media strategy in support of company, brand, and market objectives.
• Own and maintain the social media content calendar and coordinate content with broader marketing initiatives.
• Create, schedule, and publish content across LinkedIn, Facebook, Instagram, X, YouTube, and other applicable platforms.
• Develop social media copy, graphics, photography, video, and other supporting content.
• Promote products, customer successes, company news, trade shows, events, employees, industry topics, and thought leadership.
• Monitor social media performance and identify opportunities to improve engagement, audience growth, website traffic, and campaign effectiveness.
• Monitor relevant industry, customer, competitor, and social media trends to identify new content opportunities. Email Marketing
• Build, test, schedule, and distribute marketing emails and newsletters.
• Support email campaigns for product launches, trade shows, events, newsletters, customer communications, and other marketing initiatives.
• Write email copy, subject lines, preview text, calls to action, and supporting campaign content.
• Manage email lists, segmentation, campaign assets, and scheduling.
• Review campaign performance and use results to improve future communications. Website & CMS
• Maintain and update Safety Vision website pages, blogs, product information, images, videos, and other digital assets.
• Manage and publish content through the company CMS.
• Create and update SEO titles, meta descriptions, and other on-page content.
• Review website content for accuracy, consistency, functionality, user experience, search performance, and digital privacy requirements.
• Identify website issues and coordinate with developers, IT, and other resources on improvements and troubleshooting.
• Support ongoing website improvement and future website development initiatives. Content Development & Copywriting
• Write and edit blogs, newsletters, website copy, social media posts, campaign messaging, product content, announcements, advertisements, and marketing collateral.
• Translate technical and product information into clear, customer-focused marketing communications.
• Adapt press releases, case studies, product information, presentations, and other existing materials for use across multiple marketing channels.
• Maintain consistency with Safety Vision messaging, terminology, brand standards, and voice.
• Proofread and review marketing materials for accuracy, clarity, grammar, and consistency.

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

401(k) 401(k) matching Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person