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Job Description
JOB SUMMARY
Under general direction of the Communications Department Director (or designee), the Digital Marketing and Website Coordinator provides creative and detail-oriented support for social media. Abilities will be focused on, but not limited to, retail destinations in The CORE District and at the City's Sherrill Park Golf Course. Added responsibilities include support for regular maintenance of the City's online content. This role requires a strong understanding of digital content performance, website design best practices, and focus on user experience. Candidate should be efficient in creating engaging social content, working in Content Management Systems (CMS) and able to create, modify and troubleshoot
HTML/CSS. ESSENTIAL JOB FUNCTIONS
Key responsibilities and tasks associated with the position include creation and execution of digital content strategies from start to finish—ideation, production, publishing, analysis—and collaborating with cross-functional teams. Develop original, engaging content tailored to retail audiences—including posts, stories, short videos, and graphics. Plan and execute content calendars aligned with events, holidays, and seasonal campaigns. Visit retail locations as needed to capture on-site photos, videos, or interviews. Write captions and copy with brand voice consistency, appropriate calls to action, and attention to spelling/grammar. Stay up to date with platform trends and best practices (e.g., Reels, hashtags, visual formats). Brainstorm and pitch creative concepts with the communications or external teams. Use tools like Canva, Adobe Creative Suite, CapCut, or others to produce polished visuals. Track content performance to inform future planning. Maintain, update, and optimize content for WordPress (or other CMS) websites. Ensure all sites are mobile-responsive, accessible, and SEO-friendly. Implement basic design changes using
HTML/CSS.
Support landing page creation for events, seasonal promotions, and tenant campaigns. Work with designers to ensure branding is consistent across platforms.
OTHER JOB FUNCTIONS
Attend various meetings/events as public speaker as needed. Serve on committees for various events. May assist with newspaper clippings, press releases and other functions maintained by the City's Communications and Community Engagement Department.
Bachelor's degree is required in journalism, public relations, communications, marketing, or a related field. Texas driver s license, Class C, required.
EXPERIENCE, TRAINING, KNOWLEDGE, AND SKILLS
Three years of experience required in public affairs, public relations, journalism or other mass communications related field is required. Experience required with CMS web editing and/or HTML/CSS, video editing, photography, story research. Must have ability to use e-mail for business communication. Prefer experience with Adobe Creative Cloud and Microsoft Office 365. Must have excellent verbal and written communication skills. Must be self- starter, and able to effectively organize, and prioritize. Must be able to work well individually and in a small group environment and coordinate to meet deadlines.
EXPERIENCE, TRAINING, KNOWLEDGE, AND SKILLS, CONT D
Must be able to communicate courteously and effectively with other employees, officials, and the public. Must be able to work one-on-one with a variety of people to gather information and collaborate on projects. Must have solid command of the English language, with ability to write/edit own work and that of others, and to proofread effectively. Must be able to mentally focus throughout all assigned activities.
