Position Summary The Marketing Coordinator is responsible for protecting and strengthening the Rasmussen Jewelers brand by creating meaningful customer engagement that drives awareness, traffic, loyalty, and long-term growth. This role develops and executes marketing initiatives that reflect the company's mission, values, and reputation while ensuring every communication reinforces Rasmussen Jewelers as the most trusted relationship jeweler in every community we serve. The Marketing Coordinator serves as the steward of the Rasmussen Jewelers brand, coordinating marketing campaigns, community outreach, digital communications, promotional events, and customer relationship initiatives that support company objectives across all locations. Reports to CEO Primary Responsibilities Brand Management Protect and maintain Rasmussen Jewelers' brand identity across all marketing channels. Ensure all messaging reflects the company's mission, vision, and L.I.F.T. Core Values. Maintain consistency in visual standards and brand voice. Marketing Strategy & Execution Plan and execute annual marketing calendars. Coordinate seasonal campaigns, promotions, bridal events, anniversary events, and community initiatives. Assist leadership in implementing strategic marketing priorities. Digital Marketing Manage website content and updates. Coordinate email marketing campaigns. Manage social media scheduling and content. Monitor online reputation and customer reviews. Support search engine optimization (SEO) and digital advertising initiatives. Customer Relationship Marketing Develop campaigns that strengthen customer loyalty. Coordinate birthday, anniversary, and milestone marketing. Support customer retention and referral programs. Assist with CRM marketing initiatives. Community Engagement Coordinate sponsorships and community partnerships. Assist with charitable giving and local events. Strengthen Rasmussen Jewelers' presence within each community served. Marketing Analytics Track campaign performance and return on investment. Monitor website traffic, engagement, email performance, and social media analytics. Provide regular reporting and recommendations to leadership. Vendor Coordination Work with advertising agencies, photographers, designers, media partners, and vendors. Coordinate co-op marketing opportunities with jewelry vendors. Manage marketing budgets as assigned. Internal Communication Support internal communication initiatives. Promote company culture through employee recognition and internal messaging. Coordinate marketing support for store teams. Knowledge & Skills Excellent written and verbal communication. Strong organizational skills. Project management abilities. Creative problem-solving. Graphic design awareness. Photography and visual merchandising appreciation. Digital marketing fundamentals. Analytical thinking. Ability to manage multiple priorities simultaneously. Qualifications Education Bachelor's degree in Marketing, Communications, Business, or related field preferred (or equivalent experience). Experience Marketing or communications experience preferred. Retail marketing experience is a plus. Experience managing social media platforms. Familiarity with CRM and email marketing systems. Basic understanding of digital advertising. This position offers an engaging environment where innovative ideas are encouraged. If you are passionate about digital marketing trends and eager to make an impact through strategic campaign execution, we welcome your application.

Pay:

$40,000.00 - $55,000.00 per year

Benefits:

Flexible schedule

Work Location:

In person