MARKETING COORDINATOR

JOB DESCRIPTION MARKETING COORDINATOR PARKS, RECREATION AND TOURISM

Human Resources Newport News, Virginia Department

GENERAL STATEMENT OF RESPONSIBILITIES

Under general supervision, this position is responsible for implementing, monitoring and measuring the Department's marketing and communications initiatives to include coordination of internal and external communications to ensure messaging is engaging and delivered consistently to the public and media. Reports to the Superintendent of Special Events and Promotions.

ESSENTIAL JOB FUNCTIONS

Designs and develops marketing and communications campaigns, collateral and content; advises and supports the Department's executive team on branding and marketing strategies. Maintains and updates presence on the Department's website and external social media sites. Using graphic design techniques and tools, develops marketing materials to promote and publicize department programs and events. Develops, implements, evaluates, and maintains a comprehensive public relations plan for the department. Researches and provides market research data to assist in annual and strategic planning to achieve department goals and objectives. Researches, writes, proofs, and edits on both routine and special projects. Develops materials for presentations. Provides media interviews for television and radio in support of department services and programs. Develops, edits, and distributes communication tools for key stakeholders. Responds to requests for information from the public, various external organizations, and City departments. Responsible for leading assigned staff including prioritizing and assigning work and related activities. Performs other duties as assigned.

PERFORMANCE STANDARD

Employees at all levels are expected to effectively work together to meet the needs of the community and the organization through work behaviors demonstrating the City's Values of Commitment, Caring, and Collaboration. Employees are also expected to lead by example and demonstrate the highest level of ethics.

REQUIRED KNOWLEDGE PC

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Revised:

04/01/2022  Marketing

• Comprehensive knowledge of marketing principles, practices, advertising mediums, and techniques.  Technology
• Knowledge of current internet technologies and the modern methods and principles of print, social media and Web production content.

 Customer Service — Considerable knowledge of principles and processes for providing customer service. This includes setting and meeting quality standards for services, and evaluation of customer satisfaction.

REQUIRED SKILLS

 Judgment/Decision Making

• Ability to use logic and reasoning to understand, analyze, and evaluate situations and exercise good judgment to make appropriate decisions.  Interpersonal Relationships
• Develops and maintains cooperative and professional relationships with employees and all levels of management to include representatives from other departments and organizations.  Time Management
• Plans and organizes daily work routine.

Estimates expected time of completion of elements of work and establishes a personal schedule accordingly. Implements work activities in accordance with priorities and estimated schedules.

REQUIRED ABILITIES

 Communication

• Ability to communicate ideas and proposals effectively so others will understand.

Ability to listen and understand information and ideas presented verbally or in writing.

EDUCATION AND EXPERIENCE

Bachelor's Degree in Business Marketing, Communications, Public Relations or a related field and 3-5 years of directly related marketing or any equivalent combination of education and experience.

ADDITIONAL REQUIREMENTS

An acceptable general background investigation to include a local and state criminal history, sex offender registry check, and a valid driver's license with an acceptable driving record.

PHYSICAL REQUIREMENTS

 Tasks require the ability to exert mild, though not constant physical effort.  Some combination of climbing and balancing to include climbing ladders, stooping, kneeling, crouching, crawling and/or pulling of objects and materials (10-15 pounds).  Tasks may involve extended periods of time at keyboard or work station.

SENSORY REQUIREMENTS

 Some tasks require the ability to perceive and discriminate sounds and visual cues or signals.  Some tasks require the ability to communicate orally.

ENVIRONMENTAL EXPOSURES PC

# 29333 Page 2 of 3

Revised:

04/01/2022 Performance of essential functions may require exposure to adverse environmental conditions, such as dust, pollen, temperature and weather extremes, traffic hazards, violent individuals, infectious disease, or rude/irate customers while working on site at special events. PC# 29333 Page 3 of 3

Revised:

04/01/2022