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NG
National Grants Management Association
Marketing Coordinator
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Based on Virginia data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$62,713 / year median in Virginia
-8% projected decline
Job Description
The National Grants Management Association is actively recruiting for a Marketing Coordinator to join our team. This role reports directly to the Director of Communications and is focused on elevating NGMA's brand, strengthening member engagement, and supporting the visibility of NGMA's programs, publications, and events. The Marketing Coordinator develops strategies for NGMA's social media presence, advertising, website experience, and email communications.
The main responsibilities include:
Digital Marketing & Social Media (40%) Responsible for growth of social media reach and engagement and recommending data-driven improvements. Manages NGMA's social media channels (LinkedIn, X/Twitter, Facebook, Instagram), including content planning, posting, monitoring, and engagement. Develops and maintains a social media content calendar aligned with organizational priorities and campaigns. Develops NGMA's advertising strategy and manages the associated budget across channels, selecting placements and messaging investments; analyzes return on investment and formulates data-driven recommendations for year-over-year adjustments. Creates compelling, brand‑aligned graphics and short-form videos aligned with NGMA's marketing strategy. Monitors trends in nonprofit, grants management, and association communications to keep NGMA's digital presence current and relevant. Creates targeted outreach campaigns to prospective member groups and stakeholders. Website & Email Communications (35%) Leads NGMA's multi-phase development and improvement initiatives, to prioritize enhancements, and allocate resources across phases. Oversees ongoing content standards to ensure accuracy, clarity, accessibility, and brand alignment. Collaborates with internal teams to post new events, resources, announcements, and program updates. Supports email marketing efforts, including drafting content, building campaigns, segmenting audiences, and monitoring performance metrics. Ensures consistent messaging and visual identity across all digital platforms. Works with technology partners to troubleshoot website or email issues as needed. Design, Presentations & Content (15%) Directs the planning and execution of on-stage graphics, presentations, and video content for NGMA's live events to align visual storytelling with the event's objectives. Consults with presenters- whether staff, board or external trainers or speakers
- to develop effective presentations for internal and external events.
- Understanding everyone is competent and will get their job done. Assume positive intent. Learning and Growth
- Everyone takes on the responsibility to learn and grow. Vision
- Thinking about or planning the future with imagination and wisdom. Collaboration and Teamwork
- Working together for a common goal. Better together. Resourcefulness
- Finding quick and clever ways to overcome difficulties. Respect
- Treat others as you want to be treated.