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Lazy Goat Studio
Marketing Coordinator
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$62,190 / year median in Wisconsin
-12% projected decline
Job Description
About Us Lazy Goat Studio is a small, rapidly growing small batch CPG company creating premier, award winnnng Infused Honeys, Beeswax Candles, and Herbal Balms and Salves. Our raw Honey Infusions offer a delicious experience with a wellness attitude- and the industry has taken notice:our Lingonberry Infused Honey won the prestigious 2026 GOOD FOOD Award. We take pride in our stewardship of the bees, goats, and local landscape that make our products possible. That care for our land and animals gives us a provenance few other companies can claim, and it's at the heart of everything we make. As we grow into regional markets, we're looking for a Marketing Coordinator who wants to grow with us. About the Role We're seeking an organized, action oriented Marketing Coordinator to carry out our marketing efforts day to day, working closely with and under the direction of the owner. You'll execute the digital content calendar, help run our wholesale outreach, and represent the brand at events - following the the strategy and guidelines the owner sets, while bringing your own skills and ideas to make the execution excellent. This is a hands on role at a small company, which means variety and the chance to see your work make a direct impact. You'll wear lots of hats, and the right person will see that as an opportunity, not a drawback.
What You'll Do:
Digital Content & Coordination Execute our digital content calendar across YouTube Shorts, Facebook, Instagram, and Pinterest, per direction of our established marketing plan Build and send our email newsletter program in Klaviyo Create photography and graphics to support campaigns and social content Help maintain and update our Shopify storefront Wholesale & Retail Support Represent Lazy Goat Studio at fairs, festivals, and sampling events with energy and professionalism. Support product demonstrations and in-person brand representation Lend a hand across operations as needed - we're a small team and everyone pitches in What You Bring 2-4 years of marketing experience, preferably in the food or CPG industry A track record of executing social media and digital content within a set strategy Comfort with (or eagerness to learn) Klaviyo, Shopify, and HubSpot Strong communication skills, both in writing and in person Basic graphic design and photography skills An organized, action oriented mindset - you follow directions well and get things done reliably Ability to lift 50lbs and move around comfortably (event set up, product transport, etc.) A genuine interest in clean, small batch products, sustainability, and small business growth Why Lazy Goat Studio Ground floor opportunity with a small rapidly growing, award-winning brand Direct mentorship and close collaboration with the owner Room to grow as we expand into regional markets Paid vacation Employee discount on our full product line How to Apply Please send your resume, cover letter and references to Melanie at Lazygoatbees@gmail.comPay:
$20.00 - $23.00 per hourBenefits:
Employee discount Paid time off Professional development assistanceWork Location:
In personBenefits
- Paid Time Off (PTO)
- Professional Development
- Dental Insurance
- Discounts/Reimbursements