POSITION DESCRIPTION

(EXEMPT)

POSITION TITLE

Sales Manager

DEPARTMENT/BRANCH

Sales - Ketchikan

POSITION REPORTS TO

Branch Manager

POSITIONS SUPERVISED

Sales, Merchandisers, (with cross-functional support to Warehouse and Drivers)

POSITION PURPOSE

The Sales Manager is responsible for leading and executing all sales, marketing, and On-Premise operations within the Aurora Beverage Co. (DBA Ketchikan Soda Works) territory, driving growth across all account channels by maximizing sales volume, profitability, and market share. This role provides leadership and oversight to the sales and merchandising team, ensuring they are well-trained, understand their responsibilities, and perform effectively while adhering to company merchandising standards, marketing programs, and promotional initiatives. The Sales Manager builds and maintains strong customer relationships, identifies and develops new business opportunities, and oversees cold drink equipment placement to support growth and enhance brand visibility.

VITAL FUNCTIONS AND MAJOR DUTIES

1. Sales & Account Management

Lead execution of sales, pricing, and marketing programs across all account channels
Drive growth through new business development and account expansion
Manage key accounts and maintain strong customer relationships
Ensure consistent service and merchandising standards 2. Team Leadership & Development
Supervise, coach, and develop sales and merchandising teams; Oversee drivers to support sales activities and customer service o Check-In/Check-Out procedures are overseen by Warehouse Manager
Set performance expectations and conduct regular evaluations of staff
Provide ongoing training and support to drive company success 3. Fountain & On-Premise Equipment Management
Oversee cold drink, fountain, and promotional equipment deployment
Ensure proper ROI on equipment placement
Oversee efficient field operations and inventory management through service, delivery and warehousing. 4. Customer & Merchandising Execution
Ensure promotional programs and merchandising standards are properly executed
Maintain strong communication with customers across all sales channels (Grocery, Convenience and On-Premise).
Resolve issues quickly to support customer satisfaction and retention 5. Operations & Financial Management
Manage expenses and support company budgeting efforts
Track sales performance, margins, and key metrics across all sales channels
Responsible for providing reports and updates to leadership on a regular basis 6. Performance Measurements
Achievement of sales volume and margin goals
Growth of existing accounts and development of new business
Customer satisfaction, retention, and service responsiveness
Execution of merchandising standards and promotional programs
Team performance, engagement, and development
Effective management of departmental expenses and budget

Qualifications Education:

High school diploma or equivalent required, minimum 2-year college degree preferred.

Experience:

5+ years of sales experience; leadership experience preferred.

Skills/Abilities:

Strong leadership, communication, and organizational skills
Proven ability to drive sales and build customer relationships
Industry experience in beverage, grocery, or convenience preferred
Proficient in Microsoft Office Suite and ability to learn new technology
Valid driver's license, clean driving record, and the ability to travel within territory Working Environment & Conditions
Regular work is performed in retail stores, warehouses, and outdoor delivery areas
Work may occur in varying weather conditions, including rain & cold temperatures
Schedule may include early mornings, occasional evenings, weekends, or holidays based on business needs
Travel within franchise area is required.

(travel outside of Ketchikan, but within franchise territory, will be on an agreed upon schedule due to air travel needed). Physical Demands Ability to repeatedly lift, push, pull, and carry 35-50 pounds Frequent standing, walking, bending, stooping, and reaching Ability to work in retail coolers and warehouse environments Physical demands described here are representative of those required to successfully perform the essential functions of the job, with or without reasonable accommodation Compensation & Benefits Ketchikan Soda Works offers a competitive compensation package designed to support your well‑being, career growth, and financial stability.

Benefits include:

Competitive base salary range D.O.E. $70,000-$80,000 (exempt)
Medical, dental, and vision insurance
Employee assistance program (EAP)
Company‑paid life insurance
401(k) with company match
Paid time off & holidays
Mileage reimbursement or company vehicle provided Employment Terms & Disclaimers This position is classified as exempt under applicable federal and Alaska wage and hour laws, this position is not eligible for overtime pay.

Employment with Ketchikan Soda Works is at‑will, meaning employment may be terminated at any time, with or without cause or notice, consistent with Alaska law. Ketchikan Soda Works is an Equal Opportunity Employer and provides employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of this position.

Pay:

$70,000.00 - $80,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

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