A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
Director of Sales Nara Hotels, Inc. El Segundo, CA Job Details Full-time $100,000 a year 15 hours ago Qualifications Sales analytics & reporting tools Sales experience within hospitality industry Driver's License Sales management systems proficiency Corporate sales environment Hotel experience Full Job Description
N A R A H O T E L S
Director of Sales Multi-Property Portfolio | El Segundo, CA (travel across Southern California) | Full-Time, Exempt
ABOUT NARA HOTELS
Nara Hotels is a family-owned hotel investment and management company based in Southern California. Our portfolio spans branded select-service and extended-stay hotels across the Los Angeles and Anaheim resort markets, operating under Hyatt, Hilton, and IHG flags, with continued growth underway through acquisition. We pair an owner-operator's attention to detail with institutional discipline: a lean corporate structure, direct access to decision-makers, and accountability for real results.
THE ROLE
The Director of Sales owns the end-to-end sales lifecycle across the portfolio — from market analysis and prospecting through negotiation, contracting, execution, and account growth. This is a centralized, portfolio-level seat rather than a single-property role: you will set the sales strategy for each hotel, carry a personal book of business in key segments, and build the pipeline discipline, reporting cadence, and sales culture that make revenue performance repeatable as the portfolio grows.
WHAT YOU'LL OWN
Sales Strategy & Planning Build the annual sales plan for each property: segment mix targets, key account strategy, deployment, and action calendars, developed in partnership with revenue management. Maintain deep knowledge of each hotel's comp set and demand drivers; recommend pricing, product, and service adjustments to stay competitive. End-to-End Sales Execution Prospect, qualify, and convert new business across negotiated corporate (LNR), group, extended-stay, and business travel segments. Own annual RFP season end to end for all properties, from solicitation through rate loading and audit. Lead site tours, proposals, negotiations, and contracting; manage group business from lead through pickup, cutoff, and post-event follow-up. Account Management & Growth Serve as senior relationship owner for the portfolio's key accounts; run regular production reviews and re- solicitation cycles. Grow share from existing accounts through cross-property selling across the portfolio. Pipeline, Systems & Reporting Enforce pipeline and CRM discipline across brand sales platforms; ensure accurate traces, notes, and account records.
Produce weekly portfolio sales reporting:
pipeline status, group pace and pickup, negotiated account production, and outreach activity. Leadership & Collaboration Build sales culture at the property level; coach General Managers, AGMs, and front office teams on lead capture and conversion. Partner with marketing on demand generation and with revenue management on mix, pricing, and displacement decisions. Budget & Forecast Develop top-line budgets with ownership; contribute to monthly forecasts and explain variances against plan.
WHAT YOU BRING
5+ years of progressive hotel sales experience, including multi-property, cluster, or area responsibility. A record of measurable production in negotiated corporate, group, and extended-stay segments at branded select-service or extended-stay hotels. Working fluency in major brand sales systems (Hyatt, Hilton, IHG, and/or Marriott platforms) and strong Excel and reporting skills. A hunter's bias for outbound activity, paired with the organization to manage a portfolio-wide pipeline without letting anything fall through. Based in Southern California with regular travel across the portfolio; valid driver's license required.
HOW YOU OPERATE
Self-directed — builds structure where none exists and doesn't wait to be told what to do. Detail-oriented with excellent follow-up and communication. Low-ego and collaborative; earns trust through reliability. Calm and decisive in a fast-moving, high-accountability environment.
