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C
Confidential
Automotive New Car Dealership General Sales Manager
Career Insights for Sales Manager (General)
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Scorecard
Based on California data
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What they do
A Sales Manager plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives. Analyzes sales data to monitor customer preferences and develops strategies for increasing sales..
$118,678 / year median in California
-5% projected decline
Job Description
Overview We are seeking a dynamic and results-driven General Sales Manager to run our New and Used vehicle departments, lead our sales team and drive exceptional performance in a fast-paced, customer-focused environment. This role offers an exciting opportunity to oversee all aspects of new and used vehicle sales operations, develop strategic sales initiatives, and foster strong customer relationships. The ideal candidate will possess a passion for automotive sales, exceptional leadership skills, and a proven track record of achieving sales targets within the automotive industry. Join us to lead a motivated team and deliver outstanding service that exceeds customer expectations! Responsibilities Lead and manage the new car sales team to meet or exceed monthly and annual sales goals while maintaining high levels of customer satisfaction. Develop and implement effective sales strategies, including outbound sales campaigns, B2B (business-to-business) outreach, and upselling techniques to maximize revenue opportunities. Build and nurture long-term customer relationships through excellent communication, negotiation, and personalized service. Oversee inventory management, ensuring optimal stock levels of passenger cars and high-end vehicles to meet market demand. Utilize CRM (Customer Relationship Management) software to track sales pipelines, manage client data, and support ongoing client engagement efforts. Conduct regular training sessions on automotive financing options, deal closing techniques, phone etiquette, and effective public speaking to enhance team performance. Monitor dealership performance metrics, analyze retail math data, and adjust strategies accordingly to achieve or surpass sales targets. Coordinate with the dealership's support teams on inventory control, retail math calculations, and organizational planning for seamless operations. Skills Proven experience in automotive dealership sales management with a strong understanding of new car sales processes. Exceptional negotiation skills with the ability to close high-value deals confidently and efficiently. Strong B2B sales experience with a focus on outbound calling, cold calling, and developing strategic partnerships. Multilingual or bilingual abilities are highly desirable for engaging diverse customer bases effectively. Excellent communication skills—public speaking, client communication, and phone etiquette—to foster trust and rapport with customers. Demonstrated success in achieving or surpassing sales targets through strategic upselling and customer relationship building. Proficiency in CRM software systems supported by technical knowledge of automotive financing options and inventory management tools. Strong organizational skills combined with retail math expertise to manage multiple priorities efficiently in a fast-paced environment. Leadership capabilities in managing a sales team, providing coaching support, motivating staff, and driving overall dealership success. Join us as our General Sales Manager to lead a passionate team dedicated to delivering exceptional automotive experiences! We value energetic leaders who thrive on building relationships, closing deals effectively, and pushing boundaries to achieve excellence in every sale!
Pay:
$150,000.00 - $300,000.00 per yearBenefits:
401(k) matching Dental insurance Employee discount Health insurance Application Question(s): Will you be able to work every other weekend? Both Saturday and Sunday.Experience:
Automotive Sales Manager:
2 years (Required) Ability toRelocate:
Healdsburg, CA 95448: Relocate before starting work (Required)Work Location:
In personBenefits
- 401(k) Plans
- Health Insurance
- Dental Insurance
- Discounts/Reimbursements