Role:

Take full ownership of the sales process: handle leads, conduct tours, follow up, and close move-ins. Aggressively work all lead sources—online inquiries, referral agencies, professional referrals, discharge planners, hospitals, and community outreach. Build and maintain strong referral relationships with healthcare providers, case managers, and senior service professionals. Collaborate with the Administrator to develop and execute a census recovery plan. Track and report lead activity, follow-ups, and occupancy progress weekly. Organize events and marketing initiatives to drive awareness and attract leads. Ensure smooth coordination of move-ins with the care and admin teams.

Qualifications:

3+ years of sales experience in Assisted Living, Memory Care, or Senior Living (required). Proven success increasing census or filling a community. Confident, persuasive, and able to overcome objections. Comfortable with fast-paced, results-focused environments. Strong CRM, follow-up, and organizational skills. Compassion for seniors and their families—but with a strong business mindset. Strong interpersonal, communication, and relationship-building skills. Passion for working with seniors and their families. Organized, self-motivated, and goal oriented. Valid CA Driver's License and ability to pass background clearance, TB test, and fingerprinting.

Compensation & Benefits:

Base Salary:

$75,000 - $80,000/year (DOE) PLUS, bonuses tied to move-ins and occupancy Health, Dental & Vision Insurance 401(k) Paid Time Off Full-time, on-site position

Job Type:

Full-time Pay:

$75,000.00 - $80,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Vision insurance

Work Location:

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Director of Sales & Marketing - Assisted Living & Memory Care