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Job Description
About the Role This is the kind of opportunity that does not come along often. The Bruery & Offshoot Beer Co. is writing its next chapter, and we are hiring a Director of Sales to own the entire sales function and build it into something special. This is not a narrow territory assignment or a seat to keep warm. You will set the strategy, build and lead the team, and carry our brands forward, starting in our backyard of Orange County and Los Angeles and expanding outward across Southern California and beyond. We are looking for someone hungry. Someone who sees a respected craft brewery with a fiercely loyal following and thinks, "I can build something here." If you are ambitious enough to want to own an entire function, seasoned enough to know how the beverage alcohol world actually works, and driven enough to outwork the competition, this role gives you the runway to put your stamp on brands that people genuinely love. As the company scales, this seat is built to grow into senior sales leadership.
Your first priority is clear:
drive on-premise sales. We want our beer in the best bars, restaurants, and accounts in OC and LA, and we want you leading the charge to get it there, then pushing that momentum outward. From there, you will sharpen our independent retail presence and unlock chain grocery as a serious engine for growth. You will manage our distributor partners with authority, develop the relationships that move volume, and recruit and coach the sales team that scales with us. If you want a great job, there are easier ones out there. If you want to build something and grow alongside it, keep reading. Primary Function This position leads the Sales Department in its core function of Brand Building by: Owning and growing the full sales function across on-premise, independent retail, and chain channels for both The Bruery and Offshoot Beer Co. Leading with on-premise as the spearhead, starting in Orange County and Los Angeles and expanding outward Building, hiring, coaching, and scaling a high-performing sales team Developing chain grocery into a reliable, high-volume growth channel Managing distributor partnerships at a strategic level to maximize placements, velocity, and execution What You Will Own Strategy and Leadership Own the sales strategy, annual forecast, and budget for both brands across every channel Build and lead the sales team: recruit, hire, train, coach, and hold the team accountable to clear goals Translate company growth ambitions into a concrete, executable sales plan with measurable targets Bring sales insight directly into executive and strategic discussions, acting as a true owner of the function Report on performance, pipeline, and opportunity with candor and clarity On-Premise (First Priority) Drive placements and rate of sale across premier on-premise accounts, beginning in OC and LA and expanding through Southern California Build lasting relationships with key bars, restaurants, and accounts, and personally win the accounts that matter most Identify and execute market activations and events that build brand awareness and stimulate velocity, including premier beer, music, and food and wine festivals Distributor and Channel Management Build relationships across all levels at Breakthru Beverage Group and other distributor partners, from leadership to the route level Lead distributor programming, incentives, and execution standards to grow distribution and velocity Develop and grow independent retail across the territory through strong buyer and decision-maker relationships Build chain grocery as a growth channel: develop the account strategy, secure authorizations, and manage the programming and resets that drive sustained volume Execution and Insight Conduct and lead regular account visits to assess product availability, merchandising, and promotional execution Use VIP, KARMA, and distributor route accounting software to identify opportunities, analyze sales, and grow shelf facings and positioning Manage the account database, pipeline of prospects, and distributor communication, keeping it current and actionable Identify field quality concerns and route them to the right teams through proper channels Partner with Marketing to develop educational materials and presentations that equip distributors, accounts, and the sales team to win
