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Preferred Care Home Health
Director of Business Development - Home Health
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Based on Florida data
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What they do
A Director of Business Development is a highly specialized Business Development Manager. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives. Analyzes sales data to monitor customer preferences and develops strategies for increasing sales.
$164,625 / year median in Florida
+7% projected growth
Job Description
Director of Business Development - Home Health Preferred Care Home Health Services is seeking an experienced Director of Business Development to lead growth initiatives and strengthen referral partnerships throughout the market. This is a hands-on leadership role for a healthcare business development professional who understands the home health industry and knows how to build strong, lasting relationships with referral sources and community partners. Key Responsibilities Develop and execute business development strategies to increase referrals, census, and market share. Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral partners. Identify new business opportunities and develop strategies to expand market presence. Lead community outreach activities, presentations, health fairs, and networking events. Collaborate with clinical operations, intake, and leadership to support agency growth and patient needs. Monitor referral activity, market trends, and competitor activity to identify opportunities. Track and report key business development metrics and results to leadership. Lead, mentor, and support marketing/business development team members. Ensure all marketing and outreach activities follow applicable healthcare regulations and company standards. Represent Preferred Care Home Health professionally throughout the community. Qualifications 5+ years of healthcare business development, marketing, or sales experience preferred. Home health experience strongly preferred. Proven success developing referral relationships and driving business growth. Strong understanding of the healthcare and home health market. Excellent communication, presentation, networking, and relationship-building skills. Strong organizational, leadership, and time-management abilities. Ability to work independently in a field-based environment. Bachelor's degree in marketing, Business, Healthcare Administration, or related field preferred. What We Offer Competitive compensation Health, dental, and vision insurance Life insurance 401(k) Paid time off Supportive, collaborative work environment Opportunity to make a direct impact on agency growth