A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
General Manager Job Summary The Sales Director is responsible for developing and executing strategies to maximize hotel revenue, occupancy, and market share. This role plays a critical part in guest satisfaction by coordinating group bookings, corporate accounts, and promotional initiatives that enhance the guest experience and encourage repeat visits. The Sales Director also supports the hotel's revenue goals by identifying sales opportunities, maintaining strong client relationships, and promoting services and amenities to new and returning guests. Key Responsibilities Sales & Revenue Generation Identify and secure new corporate, group, and leisure accounts Maintain and nurture relationships with existing clients to drive repeat business Collaborate with marketing to create promotional packages, seasonal campaigns, and advertising initiatives Monitor market trends and competitor activity to inform sales strategy Guest Experience & Satisfaction Coordinate with front desk, housekeeping, and operations to ensure client expectations are met Support VIP, group, and corporate guests to create memorable experiences Identify opportunities to enhance guest satisfaction through tailored services and packages Team Leadership & Collaboration Coach and support the sales team to meet revenue goals Collaborate with operations, front desk, and F&B to execute events and group bookings Communicate effectively with management regarding sales pipeline, forecasts, and client feedback Reporting & Administration Prepare weekly, monthly, and annual sales reports for management Maintain organized client records and sales documentation Implement corporate and management sales directives Competencies Strong communication, negotiation, and presentation skills Customer service orientation and relationship-building abilities Strategic thinking and market awareness Leadership and team management skills Professionalism, reliability, and results-driven mindset
Qualifications Education:
Bachelor's degree in Sales, Marketing, Hospitality, or related field preferred
Experience:
3-5 years of hotel or hospitality sales experience Proven track record in account management, revenue growth, or corporate sales
Physical Requirements:
Ability to travel for client visits, meetings, and events Ability to work flexible hours as needed Additional Expectations Maintain professional appearance and positive attitude Attend industry networking events, trade shows, and client meetings Take ownership of sales targets and revenue goals Perform additional duties as assigned by management Impact on Guest Satisfaction & Repeat Business The Sales Director drives business growth and guest satisfaction by ensuring clients' expectations are met and exceeded.
This role directly contributes to:
Increased group bookings and occupancy Positive client relationships and repeat business Enhanced guest experiences through coordinated services and amenities Revenue growth and market presence
Job Type:
Full-time Pay:
$50,000.00 - $65,000.00 per year Willingness to travel: 25% (Preferred)
