Director of Retail Sales

Director of Retail Sales Pritchard Companies | Northern Iowa About Pritchard Companies Pritchard Companies is a leading automotive group operating nine dealership locations across Northern Iowa. Built on a foundation of strong local relationships and operational excellence, we are focused on driving performance, developing leaders, and delivering an exceptional customer experience across every location. About the Role We are seeking a proven, high‑performing leader to join us as Director of Retail Sales , overseeing performance across all dealership locations. This role is accountable for sales performance, gross profit, General Manager development, and customer experience consistency across the group . This is a hands‑on, field‑focused leadership role — ideal for someone who thrives in fast‑paced environments, builds strong teams, and drives accountability across multiple locations. What You'll Do Drive Sales Performance Lead sales strategy and execution across 9 dealership locations Set and achieve targets for volume, gross, and key performance metrics Analyze inventory, market conditions, and competitive dynamics to maximize results Partner with OEMs on programs, allocation, and performance Lead and Develop General Managers Coach, support, and hold 9 General Managers accountable for performance Build leadership capability and bench strength across locations Drive a culture of accountability, urgency, and results Partner with HR on hiring, development, and succession planning Drive Operational Excellence Standardize and elevate sales processes, desking, and follow‑up practices Drive consistent use of CRM tools and pipeline management Improve conversion, efficiency, and customer engagement across all stores Ensure compliance with OEM, regulatory, and company standards Own Customer Experience Oversee customer experience performance across all dealerships Drive improvements in CSI and customer retention Partner with Fixed Operations to increase lifetime customer value What We're Looking For Required 7+ years of automotive retail sales experience 3+ years in a multi‑location leadership role (GM, Regional, or Director) Proven track record of driving sales growth and profitability across multiple rooftops Experience leading and developing General Managers or senior leaders Strong financial and operational acumen Excellent leadership, coaching, and communication skills Willingness to travel regularly across Northern Iowa locations Preferred Experience overseeing 5+ dealership locations OEM certifications or manufacturer training Experience with CRM systems and digital retailing Familiarity with DMS platforms (CDK, Reynolds & Reynolds, Dealertrack) Why Join Pritchard Companies Opportunity to lead performance across a 9‑store dealership group High‑impact leadership role with executive visibility Strong, established company with continued growth Culture focused on performance, accountability, and development Equal Employment Opportunity Pritchard Companies is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.