Cross-Department Collaboration Work closely with:

Executive Leadership Clinical Operations Nursing Leadership Intake Department Scheduling Human Resources Finance Compliance Quality Assurance Ensure seamless communication between operations and business development teams to maximize patient satisfaction and referral success. Regulatory Compliance Ensure all sales and marketing activities comply with: HIPAA Privacy Rules Medicare regulations Medicaid/MassHealth regulations CMS Conditions of Participation Anti-Kickback Statute Stark Law State Department of Public Health regulations Agency compliance policies Ethical marketing standards Talent Acquisition & Workforce Development The Sales & Marketing Director will play a strategic role in ensuring the agency maintains a strong workforce by leading recruitment initiatives and supporting employee retention efforts. Employee Recruitment Develop and implement comprehensive recruitment strategies to attract qualified healthcare professionals, including Registered Nurses (RNs), Licensed Practical Nurses (LPNs), Certified Nursing Assistants (CNAs), Home Health Aides (HHAs), Personal Care Attendants (PCAs), therapists, social workers, and administrative staff. Build and maintain relationships with nursing schools, colleges, workforce development organizations, career centers, and professional associations to establish ongoing recruitment pipelines. Represent the agency at career fairs, job expos, networking events, and community recruitment initiatives. Develop employer branding campaigns that position the agency as an employer of choice within the home health industry. Collaborate with Human Resources and department leaders to identify staffing needs and forecast future workforce requirements. Utilize digital recruitment platforms, social media, referral programs, and targeted marketing campaigns to attract qualified candidates. Monitor recruitment metrics, including applicant flow, time-to-fill, cost-per-hire, and recruitment conversion rates. Employee Retention Develop and implement employee retention strategies designed to improve workforce stability and reduce turnover. Collaborate with leadership to strengthen employee engagement, workplace culture, and staff satisfaction. Assist in developing recognition and appreciation programs that promote employee morale and retention. Analyze turnover trends and recommend corrective actions to improve employee retention. Work with Human Resources to improve onboarding, orientation, mentorship, and career development initiatives. Support professional development opportunities, continuing education, and leadership development programs. Promote internal advancement opportunities and succession planning. Gather employee feedback through surveys, interviews, and engagement initiatives to identify opportunities for organizational improvement. Partner with department managers to proactively address staffing challenges and workforce planning needs. Objectives The Sales & Marketing Director will: Increase referral volume and patient census. Grow agency revenue while maintaining compliance. Expand relationships with key referral sources. Improve brand recognition throughout the service area. Increase digital presence and online engagement. Develop high-performing sales and marketing teams. Improve referral conversion rates. Increase community partnerships. Support expansion into new service areas. Drive long-term sustainable growth.

Include the following objectives:

Develop a sustainable recruitment pipeline to support the agency's continued growth. Reduce employee turnover through strategic engagement and retention initiatives. Strengthen the agency's reputation as an employer of choice within the home healthcare industry. Ensure adequate staffing levels to support quality patient care and operational excellence. Collaborate with Human Resources and clinical leadership to meet workforce goals while maintaining compliance with regulatory staffing requirements. This addition expands the Director's role beyond generating patient referrals to also ensuring the agency has the qualified workforce needed to support growth—making it a more comprehensive executive position focused on both business development and organizational growth . Preferred Qualifications Master's degree (MBA, MHA, or related field). Bachelor's degree in Business Administration, Marketing, Healthcare Administration, or a related field. Minimum of 5-10 years of progressive sales and marketing experience. At least 5 years of leadership experience in home health, hospice, healthcare, senior services, or a related healthcare field. Demonstrated success in referral development and healthcare business growth. Strong knowledge of Medicare, Medicaid/MassHealth, and healthcare reimbursement. Experience managing CRM systems and sales analytics. Proven ability to develop strategic partnerships. Strong negotiation and presentation skills. Excellent written and verbal communication. Valid driver's license with the ability to travel throughout the service area. Experience with Home Health, Home Care, Hospice, Adult Foster Care (AFC), or other community-based healthcare programs. Knowledge of healthcare EMR/CRM platforms (e.g., MatrixCare, Homecare Homebase, WellSky, Salesforce, HubSpot). Experience with digital marketing, SEO, Google Ads, and social media campaigns. Established relationships with hospitals, physician groups, healthcare systems, and community organizations. Certification in healthcare marketing or business development. Key Competencies Strategic Leadership Healthcare Business Development Relationship Building Sales Management Marketing Strategy Community Engagement Negotiation Analytical Decision-Making Data-Driven Performance Management Financial Acumen Communication & Public Speaking Team Development Customer Service Excellence Adaptability Ethical Leadership Regulatory Compliance Success Measures (First 6 Months) The successful Sales & Marketing Director will: Increase qualified referrals and admissions. Expand the agency's active referral network. Launch measurable marketing campaigns with positive ROI. Improve referral conversion and retention rates. Strengthen relationships with hospitals, physicians, and community partners. Enhance the agency's brand recognition within the healthcare community. Deliver consistent growth while maintaining full regulatory compliance and exceptional patient satisfaction. This role is an excellent opportunity for motivated professionals eager to make a significant impact through strategic leadership in sales, marketing, and recruitment—driving growth while building lasting client partnerships in a fast-paced corporate environment.

Pay:

$75.00 - $85.00 per hour

Benefits:

401(k) matching Flexible schedule Paid time off

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