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The Sugar House Hotel
Director of Sales Hotel
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What they do
A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
$191,180 / year median in Massachusetts
+3% projected growth
Job Description
Sugar House Hotel is seeking a Director of Sales to join our opening team in Winooski, Vermont. This is a strategic leadership opportunity for a sales professional who knows how to launch a hotel into the market, build account relationships, and generate group, event, and transient demand. The Director of Sales will play a critical role in positioning the hotel, building local and regional partnerships, and helping establish long-term commercial success. We are offering up to $10,000 in travel and relocation reimbursement. This position is also eligible for a yearly 15% incentive plan. What you'll do Build and execute the hotel's pre-opening and opening sales plan Prospect, solicit, negotiate, and close corporate, group, leisure, wedding, and event business Conduct sales calls, site tours, networking, and community outreach Respond to RFPs and manage pace, production, and forecasting Partner closely with revenue management, operations, and leadership on strategy and positioning Help maximize rooms, meeting, event, and food and beverage revenue opportunities What we're looking for Required 5+ years of hotel sales leadership experience Proven success with both group and transient business generation Strong negotiation, forecasting, relationship-building, and account management skills Ability to be market-facing and highly active in the local and regional sales effort Preferred Pre-opening hotel experience Experience in boutique, lifestyle, Marriott, or upscale full-service environments Existing Vermont or New England market relationships Experience selling wedding, social, or event-driven business This role is ideal for a commercially minded leader who wants real ownership in building a hotel's market presence from the ground up. About The Sugarhouse The Sugarhouse Hotel is planned for a late-summer 2026 opening as a 115-room Marriott Tribute hotel with a rooftop restaurant/bar, flexible meeting, wedding and event space, a fitness center, and views of the Winooski River and Adirondacks. Public materials describe the hotel as net-zero, all-electric, zero-fossil-fuel, and LEED Platinum. Fathom describes itself as a boutique hospitality management and development platform focused on innovation, sustainability, creativity, collaboration, and integrity, with experience across boutique, independent, and luxury lifestyle brands and recognition from Marriott and Hilton Operational Excellence Awards. Benefits Benefits include medical, dental, vision, company-paid life insurance, additional optional life insurance, short-term disability, long-term disability, 14 days of PTO in the first year of employment, cell phone reimbursement, employee discount rates at thousands of Marriott hotels around the world, and more. Fathom Companies is an equal opportunity employer. We are committed to a workplace built on respect, inclusion, and opportunity, and we hire based on qualifications, merit, and business need.