SMERF Sales Manager

SMERF Sales Manager

Duties:

• Develops new leads/contacts as well as works with existing clients to advance the hotel's SMERF market position.

Makes recommendations regarding placement of marketing and advertising and in the development of collateral materials to support same. Conducts site inspections/tours, performs outside sales activiities, and works closely with group travel planners, reunion coordinators, meeting planners, etc. to best serve their needs in keeping with the best interests of the hotel. Has primary responsibity for all SMERF markets and association business. Occasional overnight travel will be required. Must be flexible and willing to work on as needed basis to include weekends and evenings when required.

• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.

Skills/Qualifications:

Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services