Sales Manager SUMMARY The Sales Manager is responsible for leading and scaling a high-performing sales organization focused on ERP software solutions delivered via both SaaS and traditional license models. This role oversees a team of 6-12 sales professionals, business development representatives, and inside sales administrators, while directly contributing to revenue growth, pipeline expansion, and market penetration across North America. In addition to core sales leadership, this role owns the planning and execution of trade shows and industry events, ensuring strong brand presence and measurable pipeline generation.
KEY RESPONSIBILITIES
- Sales Leadership & Team Management Lead, coach, and develop a team of 6-12 Account Executives, BDRs, and Inside Sales Admins
Establish clear performance expectations, KPIs, and quota attainment strategies
Conduct regular pipeline reviews, deal coaching sessions, and performance evaluations
Recruit, onboard, and retain top sales talent
- Revenue Growth & Pipeline Development Drive consistent attainment of revenue targets across SaaS subscriptions and perpetual licensing deals
Develop and execute territory and account penetration strategies across U.S. and Canadian markets
Partner with marketing to optimize lead generation and conversion strategies
Maintain accurate forecasting and CRM discipline
- Business Development Oversight Guide BDR in prospecting, qualification, and appointment setting
Improve funnel conversion metrics (lead → opportunity → close)
Establish outbound strategies targeting key verticals
- Sales Process & Execution Enforce structured, repeatable sales methodology
Ensure alignment between SaaS and license sales approaches, including pricing, packaging, and contract strategy
Collaborate with product and implementation teams to align customer expectations and ensure successful handoffs
Manage all pricing of sales quotes increasing revenue through controlling discounting and focusing on Software ROI to hold pricing•Trade Show & Event Management Own annual trade show strategy, calendar, and budget
Coordinate booth space selection, logistics, contracts, and vendor management
Plan and manage booth staffing assignments across sales team members
Oversee development of booth materials, messaging, demos, and collateral
Establish pre-event, onsite, and post-event follow-up processes to maximize ROI
Track and report event-generated pipeline and revenue contribution Key Performance Metrics (KPIs) Team quota attainment (% of goal)
Pipeline coverage (3-5x quota target)
Win rate and average deal size
Sales cycle length
Lead-to-opportunity conversion rates
Trade show ROI (pipeline created, cost per lead, revenue influenced)
Employee retention and team development metrics
QUALIFICATIONS
- Required 7+ years of B2B software sales experience, with 3+ years in sales leadership
Proven success managing teams selling both SaaS and licensed software solutions
Experience selling ERP or complex enterprise software
Strong understanding of U.S. and Canadian petroleum markets
Demonstrated ability to meet/exceed revenue targets and scale teams
- Preferred Experience in verticals such as petroleum distribution, logistics, or specialized ERP markets
Prior responsibility for trade shows or industry event execution
Familiarity with CRM systems
Experience in mid-market and upper mid-market sales environments
- Core Competencies Leadership & team development
Strategic pipeline management
Deal coaching and closing expertise
Data-driven decision making
Event and trade show execution
Strong communication and executive presence
- Ideal Candidate Profile Player-coach leader who balances hands-on closing support with strategic oversight
Comfortable managing hybrid sales motion (subscription + license)
Strong operator with ability to drive accountability and process discipline
Experienced in leveraging events and trade shows as revenue drivers Why join us?
Established industry leading software company with proven SaaS and license revenue streams
Strong market position in specialized verticals
Opportunity to shape and scale a high-impact sales organization
Direct involvement in strategic growth initiatives and industry events
WORKING CONDITIONS
This is a full-time position. Our company hours are Monday to Friday 8:30 AM
- 5:30 PM Eastern Time Zone.
Selected candidate may work out of any of our three offices, or their home-office. Travel opportunities for industry events and customer engagement. Travel destinations include the USA and Canada.
Salary $80,000-120,000 USD plus performance-based commission tied to team performance.
Selected candidate must pass a background and drug test.
BENEFITS
Competitive Compensation
Health, Dental and Vision Insurance
Optional Disability Insurance
Optional Flexible Spending Accounts
Life Insurance
401k
Paid Holidays, Vacation, and Sick Leave
Tuition Reimbursement