Business Development & Marketing Manager (AmLaw200)

Business Development & Marketing Manager (AmLaw200) at Plona Partners Business Development & Marketing Manager (AmLaw200) at Plona Partners in Brentwood, Maryland Posted in about 6 hours ago.

Type:

full-time

Job Description:

Manager / Senior Manager, Business Development, Litigation ???? Washington, DC (Hybrid - 3 days onsite) ???? $140,000 - $175,000 base + performance-based bonus A nationally recognized, AmLaw-ranked law firm is seeking a Business Development Manager / Senior Manager to drive strategy and execution across litigation, key industry groups, and flagship offices. This is a high-visibility, partner-facing role where you'll operate as a true advisor-not just a support role-helping shape how a top-tier firm wins work, positions itself in the market, and grows revenue. The Opportunity You will sit at the center of firmwide growth initiatives, working directly with practice leaders and senior attorneys to build and execute a business development strategy. This role is ideal for someone who understands: How legal services are sold How litigation practices grow And how to turn strategy into tangible revenue outcomes What You'll Own Practice & Industry Strategy Lead BD strategy for litigation (core practice) and key industry groups Drive RFP responses, pitch development, and go-to-market execution Partner with attorneys to identify and pursue new business opportunities Market Intelligence & Positioning Conduct market research, docket tracking, and competitor analysis Translate litigation activity and trends into actionable BD strategy Maintain and evolve marketing collateral aligned with real-time outcomes Office-Level Growth Serve as the BD lead for major office locations, partnering with leadership Build and track office-specific growth plans and budgets Support individual attorney BD efforts and initiatives Execution & Collaboration Work cross-functionally with marketing, events, and communications Lead events, sponsorships, and association engagement strategies Build scalable systems for repeatable BD success What We're Looking For 5+ years of law firm business development experience Strong understanding of litigation practices and workflows Experience leading RFPs, pitches, and client development strategy Ability to operate independently with senior stakeholders Exceptional writing, communication, and project ownership

Bonus Points:

Exposure to environmental, energy, or regulatory practices Experience with litigation analytics tools (Lex Machina, CourtLink, etc.) Familiarity with CRM / experience management platforms Why This Role Stands Out Direct exposure to practice leaders and firm leadership Real ownership of revenue-driving initiatives Opportunity to shape BD strategy for a top-tier litigation practice Collaborative, high-performing environment where BD is valued, not sidelined