Director of Group Sales & Sponsorships San Antonio Botanical Garden - 3.5 San Antonio, TX Job Details Full-time 3 hours ago Benefits Employee discount Qualifications Business development management Term negotiation Corporate partnership Brand partnerships Event sponsorship acquisition Contracts Time-based sales targets Activity sales targets Corporate sponsorships Event sponsorship marketing Closing sales leads Stakeholder relationship building

Full Job Description Position Description:

ABOUT THE SAN ANTONIO BOTANICAL GARDEN

For over 46 years, the San Antonio Botanical Garden (SABG) remains committed to the mission of enriching lives through plants and nature. Recognized nationally for outstanding displays, botanical diversity, education, conservation and environmental stewardship, and experiences that connect people to the natural world, SABG is a top San Antonio attraction that serves as a museum of plants, a tranquil escape, a living classroom, a research and conservation facility, and entertainment venue where art, architecture, music, and theater experiences come to life for more than 430,000 annual visitors. The Garden features 39 acres of nature space located deep in the heart of San Antonio. For more information, visit www.sabgtx.org.

STATUS AND SCOPE

The Director of Group Sales & Sponsorships is a full-time, exempt position responsible for growing group visitation, corporate partnerships, sponsorships, and reseller distribution channels on behalf of the Garden. This position builds and manages relationships across San Antonio's hospitality, tourism, and business community to drive buyouts, corporate group sales, military group sales, and the Garden's Corporate Discount Program, while building a pipeline of sponsorships and reseller partnerships that generate new, diversified earned revenue. Success in this role requires strong sales acumen, relationship-building skills, and a collaborative approach with Marketing, Development, and Guest Experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Own and grow annual group sales and sponsorship revenue, setting quarterly targets and maintaining a rolling pipeline and forecast for the VP of Marketing & Communications and CFO. Lead direct sales across all group channels, including buyouts, corporate group sales, military group sales, and the Corporate Discount Program. Design, price, and sell sponsorship packages, managing the full sales cycle from prospecting through contracting, activation, and renewal. Build and manage a reseller distribution channel with hotels, online travel agencies (OTAs), and youth tour operators (YTOs). Serve as the Garden's primary liaison to San Antonio's hospitality and tourism industry associations and chambers, representing the Garden at industry events and trade shows to generate qualified leads. Maintain accurate CRM and pipeline records, delivering regular performance reporting and forecasts against quarterly and annual goals. Partner cross-functionally with Marketing, Development, and Guest Experience to ensure integrated campaigns, a unified prospect strategy, and seamless on-site delivery. Hire, train, and manage Group Sales & Sponsorship staff as the function grows, while serving as an active member of the Marketing & Communications leadership team.

SKILLS AND ATTRIBUTES

Sales & Negotiation:

Demonstrates a track record of prospecting, closing, and growing revenue-generating accounts and partnerships.

Relationship Management:

Builds and sustains productive relationships with community, hospitality, and industry partners.

Project Management:

Effectively manages competing priorities and adapts to changing needs.

Communication:

Communicates clearly and professionally in both written and verbal interactions.

Ethics and Judgment:

Demonstrates integrity, discretion, tact, and professionalism in all interactions.

WORK ENVIRONMENT AND PHYSICAL DEMANDS

Requires occasional work during early mornings, evenings, weekends, and holidays, and regular local travel to sales calls, industry functions, and community events. Work environment includes variable exposure to weather, noise, and frequent public interaction. Physical duties may include setting up and breaking down event and activation materials and equipment.

CONFIDENTIALITY

The Director of Group Sales & Sponsorships will have access to confidential information and is expected to maintain the highest level of confidentiality and discretion at all times.

QUALIFICATIONS

Minimum five (5) years of progressive experience in sales, sponsorship, or business development. (Required) Demonstrated track record of meeting or exceeding revenue targets and closing new business. (Required) Skilled negotiator with experience structuring and closing sponsorship and partnership agreements. (Required) Established relationships within San Antonio's hospitality, tourism, and business community. (Preferred) Experience in tourism, hospitality, or ticketed attractions. (Preferred)

PHYSICAL DEMANDS

Sitting and Standing:

Long periods spent sitting at a desk, looking at a computer, or standing during presentations.

Communication:

Clear speaking and hearing abilities for phone calls, virtual meetings, and in-person negotiations.

Technology Use:

Manual dexterity to operate standard office equipment like computers, keyboards, and phones. SABG job descriptions are intended to describe the general nature and essential responsibilities of the position. They are not intended to be an exhaustive list of all duties and responsibilities and may be modified as organizational needs evolve. The San Antonio Botanical Garden is an Equal Opportunity Employer.