Senior Living Director of Sales and Marketing

Sales & Marketing Director

• Senior Living Charter Senior Living of Kenosha

• Kenosha, WI Salary:

  $70,000
• 72,500/year | Full-Time | Leadership Role

NOW HIRING

SALES & MARKETING

DIRECTOR

Charter Senior Living of Kenosha is seeking a results-driven, relationship-focused Sales & Marketing Director to lead occupancy growth and community outreach. This is a high-impact leadership role for a professional who understands that senior living sales is not just about closing — it is about building trust, guiding families, and creating meaningful connections . If you are a strong closer who thrives in a fast-paced environment and is motivated by results, this is an opportunity to grow your career with a purpose-driven organization.

OUR MISSION

To Enhance the Human Spirit

OUR CORE VALUES

Serve with Heart Serve with Purpose Serve with Courage Have Fun While Serving

WHY JOIN CHARTER SENIOR LIVING

Get Paid Today with ZayZoon Free medical insurance plan available Medical, Dental, Vision, and supplemental benefits Paid training, PTO, and holiday pay Perfect attendance bonus up to $100/month Employee referral bonus Career growth and advancement opportunities Supportive leadership and strong operational partnership A culture where your success is recognized and valued

POSITION SUMMARY

The Sales & Marketing Director is responsible for driving occupancy, revenue growth, and lead conversion through strategic outreach, relationship development, and consistent follow-up. This role partners closely with the Executive Director to ensure the community maintains strong census through tours, marketing events, referral development, and CRM execution .

KEY RESPONSIBILITIES

Sales & Occupancy Growth Drive inquiry-to-move-in conversion through consistent follow-up and relationship building Conduct professional, high-impact tours that build trust and close effectively Achieve and exceed occupancy and move-in goals Maintain urgency and accountability in the sales process Lead Management & CRM Execution Manage and track all leads within the CRM system Ensure timely follow-up and accurate documentation Maintain strong conversion ratios across the sales funnel Marketing & Outreach Develop and execute marketing strategies to increase community visibility Build and maintain relationships with referral sources and community partners Plan and host events, tours, and outreach initiatives Manage social media presence and community marketing efforts Leadership & Strategy Lead and coach the sales process and hold accountability for results Monitor performance metrics and adjust strategies as needed Partner with leadership to identify market trends and competitive positioning Customer Experience Guide families through the decision-making process with empathy and professionalism Ensure a seamless experience from first inquiry through move-in Collaborate with operations to ensure smooth resident transitions

QUALIFICATIONS

Previous sales experience required (senior living, healthcare, or hospitality strongly preferred) Proven track record of meeting or exceeding sales goals Experience with CRM systems and lead management Strong closing skills and ability to build relationships quickly Excellent communication, organization, and follow-up skills Self-motivated, results-driven, and professional Valid driver's license and ability to participate in outreach activities

WHAT OUR ASSOCIATES SAY

"It truly feels like a family at Charter." "The residents are an extension of my family now." "Charter truly lives their mission and puts people first." "I love to chat with residents and laugh — they enhance my spirit just as much as I enhance theirs."

WHY THIS ROLE STANDS OUT

This is more than a sales role — it is an opportunity to make a meaningful impact while driving real results . You will play a key role in helping families find the right home while building a thriving community.

APPLY TODAY

If you are a motivated sales professional ready to grow your career and make a difference, we encourage you to apply. Qualified candidates will be contacted promptly. #HPINDEED