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Job Description
Purpose of Role The Rookie Program Do you have what it takes to make an impact? Join the
Under Armour Rookie Program Internship:
1 September 2026 - 30 June 2027 We are looking for fearless students who are ready to take on a challenge. The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross‑functionally, and create impact. What Will You Experience? Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real‑world application: Strategic project ownership Go-To-Market, Commercial, Retail, and Sports exposure Mentorship and guidance by industry experts Cross-functional and international collaboration Development opportunities, workshops, and fun internal events
Beyond The Role:
Community & Culture At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to: Take part in UA Give Back Volunteer Days to support local community initiatives Participate in sporting and social events Engage with our Teammate Resource Groups Celebrate key milestones! Are You The Next Rookie? Enrolled in a Dutch college or university (Bachelor's or Master's) for the full duration of the internship (September 2026 - June 2027) Hold EU citizenship, OR are a non‑EU student studying in the Netherlands Internship is a mandatory part of your curriculum Humble and hungry, with a strong willingness to learn As a
DTC Merchandising Rookie:
The DTC Merchandising Rookie (Direct-to-consumer) will support the Amsterdam‑based DTC Merchandising team in strengthening Under Armour's digital and physical consumer experience. This role plays a key part in premiumizing the DTC channel by supporting assortment execution, seasonal storytelling, and merchandising initiatives that bring the brand to life through online and owned & operated stores. Through a combination of day‑to‑day operational support and a strategic project, the Rookie will gain end‑to‑end exposure to how a global performance brand plans, merchandises, and executes its DTC business.
Your Impact Strategic Project:
Premiumizing the DTC Channel Support a strategic project focused on elevating the DTC consumer experience through optimized merchandising, storytelling, and category presentation Analyze current DTC merchandising performance and identify opportunities to enhance navigation, product visibility, and premium feel Partner cross‑functionally with Retail, Digital, Marketing, and Planning to support aligned execution Day-to-Day Responsibilities Support seasonal DTC assortment setup across key product categories Assist with on site & in store merchandising execution including product launches, key stories, navigation updates, and brand moments Perform basic performance analysis (sell‑through, product visibility, category performance) to inform merchandising decisions Coordinate with cross‑functional teams to ensure timely and accurate execution of merchandising updates Qualifications Profile Currently enrolled in a Bachelor's or Master's degree (e.g. Business, Fashion, Retail, Marketing, or related field) for the full duration of the Rookie Program Strong interest in DTC, e‑commerce, merchandising, and consumer experience Skills & Attributes Analytical mindset with attention to detail Strong organizational and communication skills Comfortable working with data and digital tools; Excel skills are a plus Curious, proactive, and eager to learn in a fast‑paced environment Passion for sport, athletics, and brand storytelling
Workplace Location Location:
Amsterdam Work Schedule:
This role follows a hybrid work schedule, requiring 4 days in-office per week. Relocation No relocation provided Benefits & Perks Under Armour Merchandise Discounts Human Performance Institute (Gym) on site at the office 750 euro gross monthly allowance Health and Wellness allowance (50 euro net monthly) OR Classpass membership NS Business Card Paid time off Paid "UA Give Back"
Volunteer Days:
Work alongside your team to support initiatives in your local community. Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc
