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Manager, Commercial Activation
Job
Staples Inc.
Framingham, MA (In Person)
Full-Time
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Job Description
Staples is business to business. You're what binds us together. Our Merchandising team is at the forefront of delivering innovative products and solutions that meet the evolving needs of our customers. We work cross-functionally to bring ideas to life, ensuring our Own Brand portfolio is positioned for success across all channels. If you thrive in a fast-paced environment and enjoy turning strategy into execution, this is a unique opportunity to make a measurable impact.
What you will be doing:
The Manager, Commercial Activation- Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.
Key Responsibilities include:
- Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
- Ensure products are properly set up and optimized across digital, retail, and program environments
- Identify and resolve activation gaps impacting pricing, placement, readiness, and content
- Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
- Partner with execution teams to ensure activation plans are delivered consistently
- Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
- Monitor key activation KPIs and ensure follow-through on improvements
- Translate data into clear, actionable insights to support business decisions
- Contribute to reporting improvements and enhanced data visibility
- Lead or influence cross-functional initiatives and mentor less experienced team members What You Bring to the
Table:
- Strong ownership mindset with ability to drive initiatives from concept through execution
- Ability to navigate ambiguity and structure complex, cross-functional challenges
- Collaborative, proactive approach to building alignment across teams
- Analytical curiosity and comfort working with data to inform decisions
- Clear, concise communication skills with ability to translate complexity into actionable insights
- Strong prioritization skills and ability to balance multiple initiatives in a fast-paced environment
- Resilient, solutions-oriented mindset with focus on continuous improvement What's needed:
Basic Qualifications:
- Bachelor's degree in Business, Marketing, Merchandising, Analytics, or related work experience
- 7+ years of experience in merchandising, marketing, commercial activation, or related roles
Preferred Qualifications:
- Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
- Experience working with SKU-level sales, pricing, or channel performance data
- Experience supporting go-to-market or product performance initiatives
- Exposure to Private Brands or CPG environments