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IJW Whiskey Company

Luxury Brand Ambassador

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What they do

A Brand Ambassador represents and demonstrates a brand in order to promote brand awareness and sales in their market.

$37,527 / year median in Kentucky

+5% projected growth

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Job Description

Luxury Brand Ambassador IJW Whiskey Company - 5.0 Louisville, KY Job Details Full-time $150,000 a year 16 hours ago Qualifications Hospitality Customer relationship building Reputation management Account development Brand awareness strategy Mid-level Client relationship development Brand advocacy Driver's License Market research Market analysis reporting Networking through strategic partnership building Brand activation campaign events Strategic partnerships Product launches Full Job Description IJW Whiskey Company, LLC (IJW) is a dynamic, fully integrated spirits company. Founded in 2017, we've compiled the largest independent library of aged Kentucky bourbon and rye and established a global presence including offices in Beverly Hills, Louisville and Tokyo, Japan, a 40-acre campus in Danville. Our ambitious growth trajectory includes a new whiskey distillery in Shelbyville, KY, slated for completion in early 2026, and a Japanese distillery in Chitose that that will be completed in late 2026. With over 100 years of combined industry expertise, our diverse team of seasoned professionals and dynamic newcomers has propelled IJW to the forefront of the spirits industry. Our strategic partnership with one of the nation's largest independent Wine & Spirits distributors has enabled us to offer 22 products across four unique private label bourbon brands in 28 states. We have expanded our portfolio with our first Tequila and Mezcal brands, and are now launching The Maven — the authority of modern luxury bourbon, standing at the intersection of world-class whiskey, our world-class distillery, and the luxury consumer — as our ultra-premium expression at the $200 price point.
Position Overview:
The Luxury Ambassador is the dynamic, in-person face of the brand. The Maven Ambassador will be an authority of modern luxury bourbon, standing at the intersection of world-class whiskey, our world-class distillery, and the luxury consumer. The Maven launches nationally, with the Ambassador supporting our focus markets to build the brand's presence, reputation, and lifestyle credibility from the ground up. The Ambassador must be genuinely comfortable in the luxury world, have a strong network among the luxury brand/consumer community, its brands, its establishments, its lifestyle, and is professional and knowledgeable in the whiskey or spirits space (spirits education or certification a plus). This role is a key building block in shaping The Maven's brand image as the brand comes to market. This is a single national hire to start. Initial focus markets include Los Angeles, New York City and Louisville (and Lexington) KY. The Ambassador will be supporting these markets as The Maven launches.
Job Responsibilities:
In the
Trade:
Be a regular face in targeted accounts. Be a valued asset to the account related The Maven (staff education, consumer activations and engagement and custom events) Maintain relationships and be present in market. With the
Consumer:
Help the team to build and facilitate luxury-partnership activations (auto, watch, aviation, and other affinity categories). Cultivate private-client relationships.
Feedback Loop:
Report market intelligence back to the brand and distributor. Be a accelerator for the brand surfacing opportunities, accumulating consumer interactions, building positive luxury experiences for consumers, the trade and the brand.
Qualifications:
Professional and poised Fluent and comfortable in luxury settings Deep understanding of hospitality and branding Able to quickly build genuine connections within each market's luxury hospitality and social circles Approachable, with a confident, polished presence Experience working with distributor partners a plus Valid driver's license and ability to travel within assigned market
Knowledge, Skills and Abilities:
Knowledge or awareness of the luxury spirits category, competitive set, and on/off premise dynamics Exceptional relationship building skills High level of industry curiosity, discipline, personal accountability, and attention to detail Strong work ethic with a "do the work" mindset Ability to "find a way", prioritize, execute, and deliver results with limited supervision Confident, polished communicator with the presence to influence luxury consumers, on-premise decision-makers, and distributor partners Comfortable being measured by execution and results. Be competitive. Be a good teammate!