Assistant Sales Manager

Assistant Sales Manager Freedom Road Harley-Davidson Branford, CT Full-Time Are you a passionate, high-energy sales leader who lives for the open road and the thrill of Harley-Davidson? Freedom Road Harley-Davidson in Branford, CT is looking for a driven Assistant Sales Manager to help lead our sales team and deliver unforgettable customer experiences. At Freedom Road Harley-Davidson, we're more than just a dealership — we're a family-oriented destination where riders and enthusiasts feel right at home. Located at 557 W Main St in Branford, we proudly offer new and pre-owned Harley-Davidson motorcycles, premium parts & accessories, expert service, and a welcoming family-like environment accompanied by a world-class experience.

Our mission is simple:

exceed every customer's expectations and build lifelong relationships.

What You'll Do:

Lead, coach, and motivate the sales team to hit and exceed monthly sales goals for new and pre-owned motorcycles. Drive profitable sales through strong closing skills, four-square negotiations, and premium customer service. Providing training, performance feedback, and goal setting with sales associates. Work every deal to completion while maintaining high standards for gross profit and customer satisfaction. Help recruit, hire, train, and develop top-performing sales talent. Manage sales floor operations, inventory, leads, and CRM follow-up to ensure no opportunity is missed. Collaborate with the General Sales Manager and General Manager to create a fun, upbeat, and results-driven environment.

What We're Looking For:

Proven experience in powersports, automotive, motorcycle, or high-volume retail sales (Harley-Davidson or motorcycle dealership experience is a big plus). At least 1-2 years of sales leadership or management experience preferred. A genuine passion for Harley-Davidson motorcycles and the riding lifestyle. Strong closing skills, negotiation abilities, and a customer-first mindset. Excellent communication, leadership, and team-building skills. Ability to work weekends, evenings, and some holidays (when the dealership is open). Clean driving record and the ability to obtain a motorcycle endorsement (if not already held).

What We Offer:

Competitive base salary + aggressive commission/bonus structure (uncapped earning potential). Health benefits, 401(k), and other employee perks. Opportunity to ride and represent one of the most iconic brands in the world. A supportive, family-like team environment where your ideas and leadership make a real impact. If you're ready to take the next step in your career and help grow one of Connecticut's premier Harley-Davidson dealerships, we want to hear from you! How to

Apply:

Please send your resume and a brief note telling us why you'd be a great fit for the Freedom Road team to: careers@freedomroadhd.com Or apply in person at: Freedom Road Harley-Davidson 557 W Main St Branford, CT 06405 We're excited to meet passionate riders and sales leaders who share our love for the ride! Freedom Road Harley-Davidson is an equal opportunity employer.

Pay:

$50,000.00 - $100,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person