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Bronco Wine Co
Inside Sales Representative
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Based on California data
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What they do
An Inside Sales Representative represents and sells products or services on behalf of a company, selling primarily through phone or email contacts. Recruits new customers, presents information to demonstrate product value and persuade buyers, negotiates prices, confirms sales agreements, and works to meet company sales goals.
$77,168 / year median in California
-6% projected decline
Job Description
Inside Sales Representative Bronco Wine Co - 3.0 Ceres, CA Job Details Full-time $50,000 - $60,000 a year 23 hours ago Benefits AD&D insurance Disability insurance Health insurance Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance Qualifications Customer records maintenance Conversion rate tracking Computer operation Managing customer accounts Product presentation Customer relationship building Selling wine to customers Account maintenance Phone communication Computer literacy Customer order taking In-person customer service Opportunity Management Account development Mid-level Product assortment enhancement Sales presentations Key Performance Indicators Sales conversion rate (success metric) Hospitality industry experience New customer acquisition Phone canvassing Initial Contact (sales skills) Organizational skills Prospecting Lead Tracking Activity sales targets Computer skills Corporate sales environment Client growth strategy Full Job Description About the job The Role This position will report to:
Department Manager Travel Requirements:
Based on Business needs 7-10%FLSA Status:
Exempt Employment Category:
Full-Time Regular Pay Range:
$50,000.00 to $60,000.00 Bronco Wine Company founded in 1973, our family-owned company strives to continue and improve upon being vertically integrated, from the vineyard to the table, focusing on crafting quality wines for every table. Our family's resilience and sustained growth will continue to be fostered through stewardship of family, valued employees, respected partners, and future generations.KEY RESPONSABILITIES
Proactively contact existing and prospective accounts through phone, email, and other communication channels. Develop sales within accounts that are currently underpenetrated or not actively serviced by field sales representatives. Generate incremental revenue through new account development, reactivation, and increased order frequency. Present and sell the company's wine and spirits portfolio to retailers, restaurants, bars, hotels, and other licensed accounts. Recommend products based on account needs, pricing, category trends, inventory, and customer preferences. Introduce new brands, new products, seasonal programs, and supplier initiatives. Follow up on sales opportunities, samples, quotes, new item presentations, and promotional programs. Take orders and coordinate with the appropriate internal teams to ensure accurate and timely fulfillment. Maintain accurate customer information, sales activity, opportunities, and follow-up within the company's CRM/sales tracking system. Collaborate with Outside Sales Representatives to transition qualified opportunities and coordinate account strategies. Support field representatives by handling routine account follow-up and reorders, allowing them to spend more time making in-person sales calls. Monitor customer purchasing patterns and identify opportunities for additional placements or product expansion. Meet established sales, activity, call, and revenue objectives. Develop strong relationships with customers and provide a high level of customer service. Stay informed about the company's portfolio, pricing, promotions, supplier programs, and competitive activity. Participate in sales meetings, supplier presentations, training, and company initiatives.Account Strategy:
The Inside Sales Representative will be an extension of the Classic Wines & Spirits sales team rather than a replacement for the Outside Sales Representative. The position will primarily focus on: 1. Unsold Accounts Accounts currently assigned to sales representatives but generating little or no revenue. 2. Underdeveloped Accounts Accounts purchasing from Classic Wines & Spirits but with significant opportunity to increase their volume or product assortment. 3. Reorders & Maintenance Regular follow-up with existing customers to generate repeat orders and reduce the amount of routine business handled by field representatives. 4. New Business Prospecting for new licensed accounts and converting qualified prospects into active customers. 5. Field Sales Support Working with Outside Sales Representatives to identify opportunities that require an in-person visit, helping the field team prioritize the highest-value opportunities.QUALIFICATIONS
2+ years of sales, inside sales, customer service, or account management experience preferred. Wine, spirits, beer, beverage, foodservice, hospitality, or consumer packaged goods experience preferred. Strong communication and interpersonal skills. Confident and persuasive telephone presence. Ability to build relationships and sell effectively without face-to-face interaction. Highly organized with strong follow-up skills. Comfortable making a high volume of outbound calls and customer contacts. Ability to work independently while collaborating with a larger sales organization. Strong computer and CRM skills. Ability to learn and communicate product knowledge effectively. Must be able to work in a fast-paced, target-driven environment. California Responsible Beverage Service certification or ability to obtain certification, as applicable.Performance Expectations:
Success in this position will be measured primarily by incremental revenue and account development, not simply the number of calls made.Key performance indicators may include:
Net sales generated Gross profit generated Number of inactive accounts reactivated New accounts opened Incremental cases sold Average order size Order frequency Number of new product placements Conversion rate of prospects to customers Revenue generated from previously unsold accounts Revenue generated in partnership withOutside Sales Representatives The Opportunity:
This is an important growth position within Classic Wines & Spirits of California. The ideal candidate is hungry, competitive, organized, and comfortable picking up the phone and creating business. The Inside Sales Representative will have the opportunity to build a significant book of business by unlocking revenue from the thousands of accounts that cannot receive enough attention from the field sales organization.PHYSICAL REQUIREMENTS
Sit for an extensive period of time Perform tasks using standard computer equipmentWORK ENVIRONMENT
Limited noise level Indoor climatePERSONAL PROTECTIVE EQUIPMENT REQUIRED
Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facilityWHAT WE OFFER
: At Broco Wine Company, we understand that our success is driven by our talented, committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all. Medical Dental Vision Life and AD&D Voluntary life and AD&D Group Short-Term Disability Group Long-Term Disability Voluntary Critical Illness Voluntary Accident & Injury Flexible Spending Accounts Employee Assistance Program 401K Paid time offEEO STATEMENT
Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law. We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.Reasonable Accommodations:
We will provide reasonable accommodations to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at for further assistance or guidance.Recruitment Agencies:
Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Health and Wellness Programs
- Health Insurance