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Field Sales Representative
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Based on California data
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What they do
A Field Sales Representative represents and sells products or services on behalf of a company. Visits customers and completes sales in person. Recruits new customers, presents information to demonstrate product value and persuade buyers, negotiates prices, confirms sales agreements, and works to meet company sales goals. Managers long term customer accounts and replenishes orders; may provide product maintenance.
$72,242 / year median in California
+9% projected growth
Job Description
Pay:
$22.00 per hour plus reimbursement for miles Sales, Training, & Relationship Management Build and maintain effective working relationships with store management and key retail staff to support in‑store execution and sales goals. Drive increased sell‑through and market share within the designated territory through a comprehensive approach that includes direct consumer (B2C) engagement, assisted selling, associate training, and influencing store personnel. Engage directly with consumers in a retail environment to influence purchase decisions by confidently presenting product features, benefits, and value propositions. Act as a brand ambassador during in‑store interactions, product demonstrations, and promotional activities to increase consumer awareness, advocacy, and loyalty. Communicate program objectives and product knowledge to retail partners and reinforce consumer‑facing messaging that aligns with brand and promotional strategies. Identify consumer needs through active listening and recommend appropriate products to maximize sales outcomes and conversion. Identify upselling opportunities, incremental merchandising activities, and additional display placement to enhance product visibility and performance. In‑Store Execution & Merchandising Ensure product availability, accurate pricing, and full shelf presence for assigned client brands. Execute merchandising standards including planogram compliance, stock rotation, and promotional display setup. Proactively identify on‑shelf issues and take corrective action (e.g., replenishment, facing, placement adjustments). Data Collection & Reporting Capture in-store observations, photos, inventory counts, and competitive insights using designated reporting tools. Submit accurate and timely activity reports to support client analytics and program performance tracking. Share feedback from retailers that may influence product strategy, promotional planning, or operational improvements. Program Coordination Represent multiple clients within a syndicated program while maintaining neutrality and professionalism. Prioritize workflow across brands based on program expectations, visit frequency, and client requirements. Participate in virtual or in‑person training sessions to stay current on product knowledge and execution standards. 1-3 years of experience in retail sales, field sales, consumer marketing, brand advocacy, or a related customer‑facing role. Demonstrated experience engaging directly with consumers and influencing purchasing decisions in a retail or in‑person sales environment. Strong understanding of sales fundamentals, customer engagement techniques, and promotional execution. Strong communication, interpersonal, and relationship‑building skills. Ability to work independently, manage schedules, and prioritize tasks across multiple client mandates. Comfortable using mobile applications for reporting, photo capture, and time management. Valid driver's license and access to reliable transportation (if applicable to program structure). Willingness to complete company‑provided sales and product certification programs as required. Commitment to ongoing learning and skill development through structured sales training and certification opportunities provided by the company. Key Competencies Customer Focus- Builds strong relationships and provides value to retail partners. Execution Excellence
- Delivers high‑quality in-store work consistently and efficiently. Adaptability
- Moves fluidly between brands and adjusts to changing program requirements. Organizational Skills
- Manages workload across multiple clients with accuracy and timeliness. Problem Solving
- Quickly identifies issues and proposes practical solutions.