Sales & Business Development Leader The Croner Company San Rafael, CA Job Details Full-time $140,000

• $160,000 a year 1 day ago Qualifications Business development management Marketing automation tools Presentation software Sales analytics & reporting tools Business development within consulting Master's degree Bachelor's degree Content creation for professionals Customer relationship management Sales management systems proficiency Leading team collaboration initiatives Corporate sales environment Marketing operations Account management Marketing positioning Cross-functional team management Cross-functional communication Senior leadership Analytics Full Job Description The Croner Company provides peerless compensation expertise and data for decision-makers at leading and emerging enterprises in entertainment, digital media, technology, philanthropy, and nonprofit services.

Our surveys and consulting services are relied upon by organizations at all stages of growth to establish and modify pay practices and align compensation with mission, values and market. We are looking for an experienced B2B sales and business development leader to coordinate all revenue-generating activities, with emphasis on: Expanding our domestic and international compensation survey participation Supporting the development and launch of new survey offerings Expanding a coordinated key account relationship effort Supporting our Consulting Team's sales and marketing efforts Stewarding the firm's brand to strengthen market positioning and visibility. The role serves as the "hub of the wheel" of all sales and marketing efforts across Survey, Consulting and Operations and ensures Survey, Consulting and Operations sales, marketing and reporting systems effectively support execution and decision-making. The Sales & Business Development Leader is a senior commercial leader responsible for developing and executing functional area plans and processes for all revenue-generating activities across The Croner Company's Survey, Consulting and Operations teams. This role will enhance and originate sales, marketing and reporting and evaluation systems across Survey and Consulting to effectively support execution, decision-making and revenue growth. The Sales & Business Development Leader will report directly to the

CEO. CORE AREAS OF RESPONSIBILITY

Initially, the role will focus on new tasks and initiatives that complement the ongoing work of the existing Survey account relations team, existing Marketing efforts being led by the Manager, Survey Content and the Director, Operations, and existing new Survey Product work being carried out by Survey leaders. In addition, and importantly, this role will be accountable for coordinating and harmonizing all sales and marketing work across the Survey, Consulting and Operations teams, reporting on their outcomes, guiding improvements to processes and systems, and ensuring sales growth across these combined efforts. Tasks and initiatives to be assigned to the Sales & Business Development Leader include: For the Consulting Team

• identifying events and venues to increase Croner consulting exposure; introducing new industry roundtables; coordinating the Consulting Team's new business development initiatives and outreach. For the Survey Team
• partnering with the CEO and Survey Team leadership to evaluate and determine new ways to grow participants in existing surveys, and visioning new survey platforms and approaches that will materially grow participation. For general marketing and website operations
• owning key sections of our website and overseeing social media communications and event marketing.

KEY ACCOUNTABILITIES

Revenue Strategy & Growth Develop and execute a roll-up, integrated sales and marketing plan across Survey, Consulting, Marketing and Operations to drive revenue growth. Develop revenue targets and performance measures. Survey Participation Expansion Coordinate and drive initiatives to grow domestic and international survey participation. Ensure we continue to build and sustain strong participant relationships. Partner with survey leadership to ensure offerings align with and adapt to participant needs, market demand and consulting capabilities, including expansion of existing offerings and development of new survey-based services. Client & Participant Lifecycle Management Coordinate and drive activities across the full client and participant lifecycle from initial outreach and onboarding through renewal and expansion. Design and ensure implementation of cross-functional account management initiatives, such as a major accounts program, requiring close collaboration between Consulting and Survey teams. Ensure a consistent, high-quality experience across all client and participant touchpoints with clear ownership and follow-through. Marketing, Business Development & Brand Stewardship Lead marketing and business development efforts for Croner's survey and consulting services that grow survey participation and consulting sales. Steward a cohesive firm brand by ensuring consistent messaging, positioning and voice across sales, marketing, survey and consulting channels. Strengthen market leadership positioning by clearly articulating the firm's expertise, data assets and differentiated value. Build proactive market visibility beyond direct sales activity through targeted thought leadership, events, speaking opportunities and digital platforms in partnership with Consulting and Survey leaders. Primary owner of vendor relationships for external marketing content and execution. Data, Systems & Performance Reporting Ensure sales, marketing and participant data systems effectively support planning, execution and performance tracking and reporting. Establish and monitor reporting on pipeline health, participation trends, retention and revenue outcomes for Survey and Consulting services. Use data and insights to refine strategies and improve results. Leadership & Collaboration Coordinate and own the collective performance of sales, marketing and business development resources, whether direct or matrixed. Collaborate closely with Consulting, Survey, Operations and Finance Team leaders to align revenue efforts with product strategy and delivery capacity. Contribute to firm-wide planning and cross-functional initiatives as a commercial leader.

BACKGROUND AND ABILITIES REQUIRED

Significant experience leading sales and business development in a professional services, research or subscription-based environment, with related experience in marketing a plus. Demonstrated success driving revenue growth, expanding participation-based products and managing complex client or participant relationships. Experience working with CRM, marketing automation and performance reporting tools. Strategic and analytical thinker with the ability to translate plans into execution and lead cross-functional content initiatives. Strong marketing acumen, including brand positioning and visibility-building initiatives. Collaborative mindset, with the ability to give and receive feedback constructively, work across departments and align content practices across stakeholders. Proven team-first collaboration skills. Organizational agility and ability to manage multiple priorities and deadlines while maintaining high quality and accuracy. Excellent written, verbal and interpersonal communication skills. Intermediate proficiency in PowerPoint, Word and Excel.

EDUCATION / CERTIFICATION REQUIREMENTS

Bachelor's and/or Master's degree in Marketing, Business Administration, Business Strategy, Communications or a related field preferred.

EMPLOYMENT STATUS

Hiring range is $140K to $160K. Full-Time, Exempt, Salaried Work location on-site at The Croner Company's headquarters in San Rafael, CA Eligible for full-time benefits Eligible for participation in annual incentive plan Occasional travel (under 15%)

Pay:

$140,000.00

• $160,000.

00 per year

Work Location:

In person