Sales Representative - Santa Barbara

Alluvial Wine & Spirits Hybrid >

Santa Barbara, CA Apply Job Description:

Wine/Spirits Sales Representative - Job Description

Position Summary

The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.

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Key Responsibilities

Sales & Account Management

• Develop and manage a sales territory with regular account visits.
  
• Achieve annual sales goals.
  
• Identify new business opportunities and open new accounts.
  
• Present and recommend wines/spirits based on customer needs, trends, and pricing.
  
• Conduct product tastings, staff trainings, and promotional events.
  Customer Service
  
• Build lasting relationships with buyers, managers, and staff.
  
• Provide exceptional customer support, including timely responses to inquiries and issues.
  
• Monitor customer inventory levels and assist with ordering and replenishment.
  Product Knowledge & Promotion
  
• Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
  
• Stay informed on wine/spirit industry trends, competitor products, and market conditions.
  
• Communicate promotions, new releases, and marketing materials to customers.
  Administrative & Reporting
  
• Creating/building your internal rolodex in Vinosmith
  
• Maintain accurate records of sales, invoices, and customer interactions.
  
• Ensure compliance with company policies and state alcohol regulations.

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Qualifications

Required:

• Experience in distributor sales, preferably in wine and spirits is a must
  
• Strong communication, negotiation, presentation skills and closing the sale
  
• Ability to work independently and manage a territory.
  
• Valid driver's license and reliable transportation.
  
• Basic computer skills (CRM, email, spreadsheets).

Preferred:

• Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
  
• Existing relationships within the beverage or hospitality industry.
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  Key Competencies
  
• Self-motivation and goal orientation
  
• Relationship-building
  
• Persuasion and closing skills
  
• Product expertise
  
• Time management and organization
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  Working Conditions
  
• Frequent travel within territory
  
• Occasional evening or weekend events
  
• Ability to lift wine cases (up to ~50 lbs)
  Compensation
  
• This is a 1099 position with the ability to become an employee in the future
  
• Monthly draw based on experience, wine & spirits knowledge, and existing relationships
  
• Expense account (company credit card)