Wilmington, NC |

Full-Time Hybrid Pay:

$65,000-$85,000/yr Base + Uncapped Commission !!

REQUIREMENT

Prior Home Care Experience Required:

Candidates must have direct, hands-on experience in non-medical, private duty home care business development, sales, or marketing. Applicants without this experience will not be considered. Who We Are Home Matters Caregiving is a premium, non-medical home care agency serving seniors and adults throughout the Wilmington area, including New Hanover, Brunswick, and Pender counties. We stand out through our Nurse-Guided, Technology-Driven approach to care — and we are growing. We are looking for a driven, community-connected Business Development professional who already knows this industry and is ready to build something meaningful in one of the fastest-growing markets in the country. About the Role As our Home Care Community Liaison, you will be the face of Home Matters Caregiving in the greater Wilmington area. You will grow and manage our referral network, build relationships with healthcare professionals, and help families find the care they need. This is a relationship-based, field-forward role — you will be known in every hospital corridor, discharge planning office, and senior living community in this region. What You Will Do Build and maintain a high-value referral network including hospitals, rehab centers, discharge planners, assisted living communities, geriatric care managers, and physicians Conduct 30-40+ strategic, face-to-face professional visits each week across New Hanover, Brunswick, and Pender counties Break into competitor accounts and convert them into long-term referral partners Develop and execute a data-driven 90-day referral growth plan; track results and adjust strategy Assist with initial family consultations to ensure a confident, smooth start of care Partner with the team on local reputation management, Google Reviews outreach, and community presence Who You Are 2+ years in non-medical, private duty home care business development, sales, or marketing — this is non-negotiable Deep understanding of home care referral sources, payer dynamics, and care coordination Proven track record of territory growth and consistent referral generation in a competitive market Self-starter who does not wait to be told to make calls or show up Empathetic and persuasive — you build trust quickly with healthcare professionals and families Comfortable with CRM platforms (HubSpot, Salesforce, or similar) and Microsoft Office Polished, professional, and reliable in every interaction Valid driver's license and reliable transportation required

Compensation and Benefits Base Salary:

$65,000-$85,000 based on experience

Commission:

Uncapped — monthly performance-based incentives Paid Time Off Home Matters Caregiving is an equal opportunity employer committed to building a team that reflects the communities we serve.

Pay:

$65,000.00 - $85,000.00 per year

Benefits:

Paid time off

Work Location:

In person