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Job Description
SALES & MEMBER SERVICES COORDINATOR
Location:
Colemans Creek Training Center -
Ellerbe, NC Reports To:
Operations Manager Position Summary The Sales & Member Services Coordinator serves as the primary point of contact for members, guests, students, and prospective customers. This position is responsible for front desk operations, membership sales, lodging reservations, event registrations, customer service, and supporting the overall growth of Colemans Creek through proactive sales and relationship building. The ideal candidate is organized, personable, professional, sales-oriented, and comfortable interacting with both new and experienced shooters. Knowledge of firearms, shooting sports, and range operations is highly valued and will help the candidate better serve members, students, and guests. Because most classes, competitions, corporate events, and member activities occur on weekends, this position requires regular weekend availability. Weekend work should be expected as a normal part of the schedule, with flexibility provided during slower operational periods when possible. Primary Responsibilities Front Desk & Customer Service Serve as the primary front desk representative for members, guests, students, and visitors Answer incoming phone calls, emails, website inquiries, and other messages in a timely and professional manner Greet and check in members, guests, students, and event participants Assist customers with range access, facility information, directions, and scheduling Maintain a professional, welcoming, and customer-focused environment Resolve customer concerns and escalate issues to management when necessary Ensure all waivers, registration forms, and required documentation are completed and maintained Membership Sales & Retention Actively promote and sell memberships to prospective customers Conduct facility tours for prospective members and guests Follow up on membership inquiries through phone calls, email, and CRM systems Assist with membership renewals and retention efforts Maintain accurate membership records and customer databases Identify opportunities to upgrade memberships and increase member engagement Support member onboarding and orientation processes Training & Event Sales Assist customers with course registrations and event sign-ups Promote training programs, competitions, special events, and corporate experiences Follow up with prospective students and participants to increase registrations Coordinate event participant communications before and after events Maintain registration records and attendance information Assist with event preparation and administrative support Lodging Sales & Reservations Manage lodging inquiries, reservations, and guest communications Coordinate room assignments and reservation schedules Process lodging payments and maintain reservation records Communicate check-in and check-out procedures to guests Work with facility staff to ensure rooms are ready for incoming guests Identify opportunities to increase lodging occupancy and revenue Corporate & Group Sales Support Assist with corporate event inquiries and lead generation Support scheduling and coordination of corporate events, private groups, and training programs Maintain communication with prospective and existing corporate clients Help prepare proposals, quotes, and customer information packages Assist management with customer follow-up and relationship management Administrative Support Maintain customer records, spreadsheets, and CRM systems Process payments, registrations, and membership transactions Assist with reporting and tracking sales performance metrics Maintain organized filing systems and customer records Support scheduling and calendar management activities Assist management with administrative projects as assigned Retail & Merchandise Support Assist customers with retail purchases and product information Maintain organized and attractive retail displays Process retail transactions accurately Monitor inventory levels and communicate restocking needs Support promotional sales and marketing initiatives Marketing & Customer Outreach Conduct follow-up calls and emails with prospective customers Support email marketing and promotional campaigns Assist with gathering customer testimonials and reviews Encourage Google reviews and customer feedback Help promote memberships, courses, events, lodging, and special offerings Maintain positive relationships with members and customers Other Duties Assist with special events and competitions as needed Support facility operations during busy periods Participate in staff meetings and training Perform other duties as assigned to support business growth and customer satisfaction Requirements High school diploma or equivalent required Strong customer service and communication skills Professional appearance and demeanor Comfortable using computers, email, spreadsheets, and reservation systems Strong organizational and multitasking abilities Ability to work independently and as part of a team Ability to work flexible schedules, including occasional weekends and events Valid driver's license and reliable transportation Must be willing and able to work a flexible schedule that includes regular weekends, occasional evenings, holidays, and special events. Understand that weekends are a core part of Colemans Creek operations and member activity. Consistent weekend availability is required to support training courses, competitions, lodging guests, corporate events, and front desk operations. Preferred Qualifications Previous experience in sales, hospitality, membership services, retail, or customer service Experience with CRM, reservation, or membership management systems Experience working in outdoor recreation, hospitality, shooting sports, or event venues Experience with social media and customer communications Proven ability to meet sales goals and performance metrics Knowledge of firearms, firearm safety, suppressors, optics, and shooting-related equipment Familiarity with shooting range operations, training programs, competitions, and range safety procedures Ability to confidently discuss memberships, training courses, range services, and shooting-related products with prospective customers Experience in the firearms industry, outdoor recreation industry, military, law enforcement, or competitive shooting environments preferred Performance Indicators Membership/ retail sales and renewal goals achieved Lodging occupancy and reservation targets met Training and event registration goals achieved Timely response to customer inquiries Positive customer, member, and guest feedback Accurate record keeping and transaction processing Growth in memberships, lodging bookings, and event participation Professional and welcoming front desk experience Strong customer retention and relationship management
Schedule Expectations:
This is not a Monday-Friday position. Candidates should expect to work most weekends, as weekends represent the busiest operational period for the facility. Schedule flexibility during weekdays may be provided based on business needs and event schedules.
