Sales Representative

Sales Representative 4.1 4.1 out of 5 stars 3215 State Road, Sellersville, PA 18960

Purpose:

The C&F/CCE Sales Representative is a critical field-based role responsible for executing territory-level strategies aligned with the broader objectives set by the Vice President of Sales and the Regional Sales Director. This position demands a professional, customer-focused approach and a high level of industry and product knowledge, particularly as it relates to high-dollar Construction & Forestry (C&F) equipment transactions. The territory for this role is focused in Chester County; the candidate must reside in close proximity to assigned territory. More than just selling machines, the C&F/CCE Sales Representative builds lasting customer relationships by delivering insights, tailored solutions, and exceptional value—ultimately becoming a trusted advisor to customers in construction, forestry, and agricultural markets.

Key Responsibilities:

Drive C&F and CCE sales and rental activity across assigned territory, in direct alignment with the VP and RSM's market share and revenue objectives. Build and maintain strong, consultative relationships with key decision-makers by consistently adding value through product knowledge, business acumen, and problem-solving. Represent the brand and dealership professionally , particularly in high-value C&F transactions that require precision, trust, and long-term commitment. Proactively manage the sales pipeline through daily prospecting , customer meeting and jobsite visits, emphasizing solution-based selling and equipment performance. Promote sales and rental of new and used John Deere farm (C&F) and compact construction (CCE) equipment, as well as all-makes equipment, parts, and services. Identify and qualify opportunities using data provided by leadership (e.g., UCC filings, AEM, Dodge reports), and align activity with strategic targets. Present comprehensive proposals including sales, rental, and lease options, as well as value-added programs like warranty, telematics, financing, and preventative maintenance. Collaborate with internal departments— Service, Parts, Rental, and Finance —to deliver a seamless and profitable customer experience, while promoting 100% absorption goals. Stay informed on OEM initiatives, product launches, and promotions; participate in manufacturer training, sales meetings, and industry trade events. Track activity and opportunities accurately in the CRM system and participate in weekly performance check-ins with the RSM. Provide ongoing post-sale support to maximize customer satisfaction, loyalty, and future business potential.

Experience, Education, Skills and Knowledge:

High School education or GED required. 3+ years of experience in equipment sales, rental, or customer-facing roles within the construction, forestry, or agricultural industries. Strong understanding of the C&F product line , high-value deal cycles, and equipment applications across industry sectors. Demonstrated ability to act as a trusted business partner , not just a transactional seller. Knowledge of leasing, financing, and rental models, with an ability to explain ROI to customers. Excellent communication, presentation, and negotiation skills. Understanding of the agricultural and/or construction industry, including seasonal cycles and job site operations Must have a valid driver's license and meet company driving requirements .