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Lead Generation Manager
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Aircraft Performance Group
Remote
Full-Time
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Job Description
Lead Generation Manager Aircraft Performance Group Argyle, TX Job Details Full-time 1 day ago Benefits Health insurance Qualifications Data analysis skills Lead generation Aviation Organizational skills Marketing analytics HubSpot SaaS Cross-functional collaboration Cross-functional communication Full Job Description We are seeking a results-driven and analytical Lead Generation Manager to join Aircraft Performance Group (APG) and play a key role in rebuilding and scaling our demand generation efforts. This role will be instrumental in supporting the expansion of our current products and the launch of new products, and in restoring a predictable, high-quality inbound lead pipeline. This is an excellent opportunity for someone with a strong background in B2B SaaS lead generation, hands-on HubSpot expertise, and a passion for turning marketing activity into measurable revenue impact within a highly specialized aviation software environment. Office hours and location Full-time, Monday to
Friday Location:
Open to remote or hybrid based on experience and proximity to APG offices Duties and Responsibilities Lead Generation & Demand Creation- Own and execute inbound and outbound lead generation programs across digital channels including website, email campaigns, paid media, webinars, demos, and industry events
- Build and scale qualified pipeline to support APG product growth, including the launch new products
- Continuously optimize lead quality, volume, and conversion through data-driven experimentation HubSpot Ownership & Marketing Operations
- Serve as the primary owner of HubSpot, including:
- Lead capture, scoring, and lifecycle management
- Automated workflows and nurture campaigns
- Campaign tracking, attribution, and reporting dashboards
- Ensure accurate data hygiene and alignment between marketing and sales processes Campaign Execution & Optimization
- Execute product launch campaigns in coordination with external marketing agencies and internal stakeholders
- Collaborate on landing pages, messaging, and campaign assets
- Monitor campaign performance and optimize based on
CPL, MQL
quality, and conversion metrics Sales Alignment & Enablement- Partner closely with sales to define Ideal Customer Profiles (ICPs) and qualification criteria
- Ensure timely lead follow-up and adherence to SLAs
- Gather sales feedback to refine targeting, messaging, and nurturing strategies Reporting & Insights
- Track and report on key performance indicators including:
- Lead volume and source performance
- MQL to SQL conversion rates
- Marketing-sourced and influenced pipeline
- Provide clear visibility into ROI and funnel performance Required Experience and Job Qualifications 3-6 years of experience in B2B lead generation or demand generation roles (SaaS preferred) Demonstrated hands-on experience using HubSpot as a CRM and marketing automation platform Proven track record of increasing inbound qualified leads and improving conversion rates Strong analytical skills with the ability to translate data into actionable insights Experience working cross-functionally with sales teams Excellent written and verbal communication skills Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment Preferred Qualifications Experience in aviation, aerospace, or other highly regulated B2B industries Familiarity with long sales cycles and high-consideration purchasing processes Experience managing or working alongside external marketing agencies Exposure to LinkedIn Ads, Google Ads, and webinar-based lead generation How to apply If you are interested in the position, please send your Resume / CV with a cover letter enclosed and salary expectations indicated to .