Outside Sales Representative Residential & Small Business Security

Outside Sales Representative - Residential & Small Business Security Department Sales Reports To Sales Manager / Director of Sales Position Summary The Outside Residential and Small Business Sales Representative is responsible for generating new business, running company-generated appointments, and expanding the company's customer base by selling electronic security, life-safety, video, access control, smart home, and monitoring solutions. This role is field-based and requires a consultative sales approach with homeowners and small-to-medium-sized business customers. The representative is expected to assess customer needs, recommend appropriate solutions, close business, and maintain accurate activity in the company CRM. Key Responsibilities Business Development & Prospecting

• Identify and develop new sales opportunities through cloverleafing, referrals, networking, community events, partnerships, and self-generated activity.
• Build and maintain a consistent sales pipeline within the assigned territory.
• Establish relationships with realtors, builders, property managers, local businesses, and community organizations.
• Actively promote the company's security, monitoring, and service offerings in the local market. Company-Generated Leads & Internal Appointments
• Run appointments set by Inside Sales, Customer Care, marketing programs, and other internal lead sources.
• Maintain an up-to-date calendar with available appointment windows for Inside Sales scheduling.
• Communicate promptly with Inside Sales regarding appointment status, customer needs, reschedules, and follow-up actions.
• Treat company-generated leads with urgency and provide timely updates in the CRM.
• Handle customer care opportunities with the appropriate level of professionalism, technical awareness, and urgency. Consultative Sales Process
• Conduct on-site or virtual needs assessments for residential and small business customers.
• Identify security risks, customer concerns, budget expectations, and decision-making criteria.
• Recommend appropriate solutions based on the customer's property, lifestyle, business operations, and security needs.
• Present clear proposals covering system design, equipment, installation, monitoring, and service options.
• Address objections, explain value, and close sales in a professional manner. Solution Design & Technical Knowledge
• Recommend intrusion detection, video surveillance, access control, smart home automation, environmental detection, fire/life-safety where applicable, and monitoring services.
• Create a customer Needs Analysis when required by company process.
• Use approved quoting tools and pricing standards to create accurate proposals.
• Maintain working knowledge of company products, monitoring options, contract terms, financing options, and recurring monthly revenue opportunities.
• Identify when a project requires additional review by operations, technical support, sales engineering, or management. Sales Administration
• Prepare and deliver professional proposals, agreements, and required customer documentation.
• Accurately document calls, visits, notes, proposals, follow-up tasks, and sales status in the CRM.
• Maintain clean opportunity records, expected close dates, lead source information, and sold scope details.
• Coordinate with operations, installation, and customer care teams to support a smooth handoff after the sale.
• Follow company pricing, approval, contract, and documentation requirements. Customer Relationship Management
• Serve as the primary customer contact during the sales process.
• Provide professional follow-up before and after installation to support customer satisfaction.
• Ask for referrals, reviews, and additional opportunities when appropriate.
• Help preserve existing customer relationships while identifying upgrade, add-on, and service opportunities. Revenue & Performance Management
• Achieve assigned monthly and annual sales goals.
• Meet activity expectations for self-generated appointments, company-generated lead follow-up, proposals, closes, and CRM accuracy.
• Focus on both upfront system sales and recurring monthly revenue.
• Provide regular updates to management regarding pipeline, forecast, wins, losses, and market feedback. Required Qualifications
• High school diploma or GED required.
• 2+ years of outside sales experience preferred, ideally in security, telecommunications, home services, technology, insurance, real estate, or another consultative sales environment.
• Demonstrated ability to prospect, build relationships, follow up, and close business.
• Valid driver's license, reliable transportation, and ability to travel within assigned territory.
• Ability to pass background checks and obtain any required state licensing or registration.
• Professional communication skills and comfort working with homeowners, business owners, and internal teams. Preferred Qualifications
• Experience selling monitored security systems or recurring monthly revenue services.
• Familiarity with intrusion alarms, CCTV/video surveillance, access control, smart home devices, and monitoring services.
• Experience using CRM and electronic quoting tools.
• Knowledge of contract-based sales, financing options, and customer upgrade programs. Work Environment
• Primarily field-based with frequent local travel within an assigned territory.
• Work includes residential neighborhoods, small businesses, offices, retail locations, and light commercial environments.
• Evening and weekend availability may be required to accommodate customer schedules.
• Regular use of phone, email, CRM, and quoting tools is required. Compensation Structure (Typical)
• Base salary plus commission with uncapped earning potential.
• Commission and incentives may be tied to system sales, type of sale generated, contract value, and recurring monthly revenue.
• Additional bonuses may be available for exceeding sales goals or achieving specific company initiatives.
• Monthly car allowance provided according to company policy.
• Benefits include health insurance, paid time off, and employee discounts. Physical Requirements
• Ability to travel throughout the assigned territory.
• Ability to walk customer properties and conduct basic site assessments.
• Ability to occasionally lift up to 25 pounds.
• Ability to use a mobile phone, laptop, or tablet for sales and CRM activity.

Benefits:

401(k) 401(k) matching Employee discount Health insurance Health savings account Life insurance Paid time off Referral program Travel reimbursement

Work Location:

On the road