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Catering Sales Lead

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What they do

A Sales Lead leads sales team that represents and sells products or services on behalf of a company. Recruits new customers, presents information to demonstrate product value and persuade buyers, negotiates prices, confirms sales agreements, and works to meet company sales goals. May train new sales representatives.

$55,130 / year median in the U.S.

+6% projected growth

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Job Description

Catering Sales Lead Department:
Catering Reports to:
Catering Manager FSLA Status:
Exempt
POSITION SUMMARY
The Catering Sales is responsible for participating in catering and private dining revenue by prospecting, negotiating, and securing new client partnerships while maintaining and growing existing accounts. This role also supports national account initiatives within an assigned territory and collaborates closely with restaurant leadership to execute local marketing strategies. This position operates remotely and requires regular travel within the assigned area to meet with potential catering customers, build relationships, drive revenue growth and ensure a sound catering department with the restaurants. Key Responsibilities Business Development
  • Generate new catering and private dining business through proactive outreach and networking
  • Ensure all marketing tools, including menus, business cards, signs and banners are installed on all promotional packages
  • Communicate specialty and large events with the Catering Support Center for booking and logistics
  • Act as a brand ambassador at large events, expos, tradeshows, and tastings
  • Attend events to build relationships for future needs.
  • Coordinate large and specialty events including off-site catering and private dining functions
  • Track and manage qualified leads and follow-up processes
  • Monitor local market trends and identify target industries for growth
  • Support the General Managers and Area Directors to ensure strong communication of sales initiatives. Sales Objectives
  • Produce new business through catering-related activities through local business, planning groups and associations while maintaining a professional relationship with existing accounts.
  • Conduct in-person meetings and presentations at customers' locations, as well as local marketing initiatives within the market.
  • Maintain and increase catering and banquet room sales.
  • Work directly with catering customers during the quote and booking process. Implement by working with GM on local catering restaurant marketing plans for restaurants.
  • Maintain accurate customer records with detailed contacts and account activity throughout the sales order process utilizing the company's Customer Relationship Management (CRM) application
  • Maintain qualified leads and follow up process utilizing the company's CRM application
  • Meet assigned Revenue Target for your sales area through new business accounts while maintaining current customer sales
QUALIFICATIONS
  • Work a variable and flexible schedule which includes Monday through Friday 8:00 AM to 5:00 PM and nights, weekends and holidays based on event demands
  • Strong knowledge of demographics in assigned market
  • Proven sales track record
Work Experience:
  • 3 - 5 years Sales / Catering experience required
  • Catering, Event planning and/ or Banquet experience preferred
  • Experience in CRM software rlesage@northwestconsultants.
net
Pay:
From $20.00 per hour
Work Location:
In person

Benefits

  • Flexible Work Schedules