Senior Demand Generation Specialist

Senior Demand Generation Specialist

ECP - 3.6

Madison, WI Job Details Full-time 1 hour ago Qualifications Social media advertising campaigns Sales reporting Tooling Media performance reporting Performance Reporting HubSpot Marketing Hub SEM campaigns Email marketing segmentation Lead Conversion Pay-per-click (PPC) advertising Lead Segmentation HubSpot AI-driven automation Lead generation activity metrics tracking Campaign performance reporting Conversion rate optimization (CRO) Paid search advertising campaigns Full Job Description About ECP ECP is a market-leading SaaS platform built for senior living communities. We help operators run more efficient communities and deliver better care to residents. Today, more than 8,500 communities across the U.S. run on ECP. We're growing, and we're building the marketing team to match. The Role We're hiring a Demand Generation Strategist to own pipeline from marketing. That means building, running, and improving the programs that move prospects from first touch to sales-accepted opportunity. You'll manage paid media, email, content campaigns, and lifecycle programs — but your job isn't to run channels. It's to generate qualified pipeline. This role also sits at the intersection of marketing and AI. You'll actively use and build AI-powered workflows and tools to improve targeting, speed, and campaign output. Not as an experiment — as part of how the work gets done. You'll report to the Marketing Director and work closely with Sales, Creative, and Content. What You'll Own Pipeline contribution from marketing campaigns Full-funnel performance from first touch through opportunity creation Multi-channel demand generation programs across paid, email, content, and events AI tools and agent-based workflows that improve campaign performance and speed Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity A/B testing across campaigns, landing pages, and emails Paid media (Google, Meta, etc) as part of a broader pipeline strategy Campaign reporting focused on pipeline, not activity Sales alignment on lead quality, follow-up, and SAL conversion

What We're Looking For Required:

4+ years in demand generation, performance marketing, or a closely related role A track record of owning pipeline targets — not just running campaigns Hands-on experience with Google Ads and Meta Ads Proficiency in HubSpot — workflows, segmentation, reporting Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution Experience translating funnel data into campaign decisions Has built or actively uses AI tools or automations in a marketing context Comfortable working directly with Sales, Creative, and Leadership Strong written communication Nice to have: Experience in B2B SaaS or healthcare technology Familiarity with senior living, long-term care, or similar regulated markets Experience with intent data, ABM platforms, or advanced HubSpot configurations