Field Sales Representative - Value Added Products

Field Sales Representative - Value Added Products Lakeside Foods, Inc vision insurance, 401(k), retirement plan United States, Wisconsin, Manitowoc May 08, 2026 At Lakeside Foods and our family of companies, we're committed to providing wholesome foods to enrich people's lives through food. We are a culture that pursues our vision of growth and innovation with passion, confidence, and commitment. We are strongest together - valuing collaborative contribution, transparency and new ideas to enable change and growth. We are committed to an inclusive and respectful environment that promotes a healthy work-life balance, and there's a seat at the table for you. Lakeside Foods is seeking a Field Sales Representative - Value Added Products to drive growth across existing and new accounts while managing broker relationships within an assigned region. This role supports the expansion of the Value Added portfolio across Lakeside and Riverside brands by delivering profitable growth, strengthening customer partnerships, and executing strategic sales initiatives. What You'll Get Competitive compensation based on experience
Affordable, marketleading medical, dental, and vision insurance
401(k) retirement plan with company match
Paid vacation and personal time
Paid professional development opportunities
Autonomy within a collaborative, highperformance sales team
Longterm growth opportunities with a stable, familyowned company What You'll Do Grow assigned regional distributors, operators, and brokermanaged accounts
Deliver assigned annual volume and profit plans, including quarterly forecasts
Collaborate with customers and internal stakeholders to plan and prioritize initiatives
Identify and advance opportunities with complex or large customers
Lead category management initiatives at the customer and regional level
Provide competitive market intelligence to support business development and incremental growth
Plan and execute fieldbased promotional activities, including food shows, regional meetings, and training events
Execute customer agreements while anticipating risks and identifying mitigation strategies
Conduct quarterly business reviews to strengthen relationships and drive results
Plan, negotiate, close, and follow up on customer agreements to create mutually beneficial outcomes
Maintain clear communication with Sales Operations on customer opportunities and challenges
Support margin performance by assisting with A/R, credit issues, deductions, samples, and pricing matters
Manage broker networks for core products and innovation launches as applicable
Keep customers informed of supply and pricing trends
Maintain confidentiality of company information and represent Lakeside Foods professionally
Perform other duties as assigned What You'll Bring
Education & Experience Bachelor's degree preferred
5-10 years of sales experience, preferably in foodservice or foodrelated industries
Experience managing regional or national product portfolios
Proven success in channel expansion, distributor growth, and strategic account planning Skills & Abilities Demonstrated ability to execute an Annual Operating Plan (AOP) at the regional level
Strong experience with foodservice customer relationships and broker management
Ability to sell across multiple product categories
Strong forecasting, budgeting, and analytical capabilities
Experience using CRM platforms, Power BI, and Microsoft Office (Outlook, Word, Excel, PowerPoint)
Strong negotiation, communication, and conflictresolution skills
Ability to collaborate crossfunctionally and influence outcomes Why Lakeside Foods Founded in 1887, Lakeside Foods is a familyowned company with a long tradition of quality, integrity, and customer partnership. We invest in our people and provide opportunities to grow while making a meaningful impact across our brands and customers. Lakeside Foods and our family of companies welcomes people of all backgrounds and the varied ideas they bring to the workplace. Being an equal opportunity and affirmative action employer is part of our heritage and culture. We recruit, hire and promote employees based on qualifications and merit, without regard to race, religion, age, gender, disability, marital or veteran status. Lakeside Foods participates in E-Verify. Equal Opportunity Employer, including Veterans and Individuals with Disabilities