Senior Product Manager

Senior Product Manager at 1st Place Spiritwear Senior Product Manager at 1st Place Spiritwear in Hinckley, Ohio Posted in 1 day ago.

Type:

full-time

Job Description:

Senior Product Manager Summary We are seeking an experienced Senior Product Manager with a strong technical foundation to drive product strategy and execution across our direct-to-consumer and B2B e-commerce platforms. The ideal candidate combines hands-on software development experience with proven product management expertise, enabling them to bridge the gap between technical teams and business stakeholders. This role requires a strategic thinker who can translate complex market needs into actionable product roadmaps while managing cross-functional teams to deliver exceptional customer experiences. Key Responsibilities Product Strategy & Roadmap Development Define and own the strategic product roadmap for both DTC and B2B e-commerce channels, aligning initiatives with company objectives and market opportunities Conduct market research, competitive analysis, and customer discovery to identify product opportunities and validate assumptions Develop and communicate product vision and strategy to executive leadership and cross-functional teams Balance short-term wins with long-term strategic initiatives to drive sustainable growth Prioritization & Planning Establish and maintain a data-driven prioritization framework to evaluate and sequence product initiatives based on business impact, customer value, and technical feasibility Lead sprint planning, backlog grooming, and release planning activities in collaboration with engineering teams Make difficult trade-off decisions between competing priorities while managing stakeholder expectations Define success metrics and KPIs for each initiative and track progress against goals Requirements Development & Documentation Translate business objectives and user needs into detailed product requirements, user stories, and acceptance criteria Create wireframes, user flows, and functional specifications to clearly communicate product vision to design and engineering teams Leverage technical background to assess technical feasibility and provide meaningful input on architecture and implementation approaches Collaborate with UX/UI designers to ensure intuitive and seamless user experiences across web and mobile platforms Stakeholder Management Build and maintain strong relationships with internal stakeholders including sales, marketing, operations, customer success, and executive leadership Facilitate alignment meetings, product reviews, and decision-making forums with cross-functional partners Communicate product updates, roadmap changes, and progress transparently and regularly Manage expectations and negotiate scope, timelines, and resource allocation across competing priorities Cross-Functional Leadership Work closely with engineering, design, and QA teams throughout the product development lifecycle Lead product discovery sessions, design sprints, and retrospectives to continuously improve processes Serve as the voice of the customer within the organization, advocating for user-centric solutions Mentor junior product team members and contribute to building a product-driven culture Performance & Optimization Monitor product performance metrics, user analytics, and customer feedback to identify opportunities for improvement Lead A/B testing and experimentation efforts to optimize conversion, retention, and engagement Analyze data to inform product decisions and demonstrate ROI of product initiatives Required Experience & Qualifications Experience Minimum 4 years of product management experience, preferably in e-commerce / retail domain Prior experience as a software developer or software engineer (minimum 2-3 years preferred) Proven track record of successfully launching and scaling digital products from concept to market Experience managing complex, multi-stakeholder product initiatives with competing priorities Demonstrated success in building and executing strategic product roadmaps Technical Skills Strong technical acumen with ability to understand system architecture, APIs, databases, and integrations Proficiency in modern development methodologies (Agile, Scrum, Kanban) Familiarity with e-commerce platforms, payment systems, order management, and fulfillment technologies Experience with product management tools (Jira, Productboard, Asana, or similar) Comfort with analytics platforms (Google Analytics, Amplitude, or similar) Understanding of web and mobile technologies, responsive design, and accessibility standards Business & Strategic Skills Exceptional analytical and problem-solving abilities with data-driven decision-making approach Strong understanding of e-commerce business models, conversion optimization, and customer lifecycle management Experience with both DTC and B2B sales models and their unique requirements Ability to translate business objectives into technical requirements and vice versa Financial acumen including experience with business cases, ROI analysis, and budget management Soft Skills Outstanding communication skills with ability to articulate complex technical concepts to non-technical audiences Proven stakeholder management and influencing skills across all organizational levels Strong leadership presence with ability to drive consensus and alignment Excellent project management and organizational skills with attention to detail Customer-obsessed mindset with passion for delivering exceptional user experiences Adaptability and comfort with ambiguity in a fast-paced, evolving environment Education Bachelor's degree in Computer Science, Engineering, Business, or related experience Preferred Qualifications Experience with enterprise B2B e-commerce platforms and complex procurement workflows Knowledge of marketplace dynamics, multi-vendor platforms, or subscription business models Familiarity with personalization engines, recommendation systems, or AI/ML applications in e-commerce