Services Marketing Manager

JOB SUMMARY

The Services Marketing Manager is responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement. This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with downstream product marketing, to strengthen the overall value proposition from Midmark. The manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses.

ESSENTIAL/PRIMARY DUTIES

Strengthens service category positioning by clearly defining messaging and communicating value to target audiences. Leverages cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy. Continuously improves service offerings through ongoing market research, trend monitoring, and customer feedback analysis. Drives awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives. Ensures unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences. Maintains and optimizes marketing assets including content, collateral, and sales enablement tools to support the service portfolio. Enhances organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers. Maximizes marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact. Measures and improves marketing effectiveness through KPI development, performance reporting, and actionable recommendations. Supports online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships.

SECONDARY DUTIES

Ensures service offerings are accurately represented in the Midmark customer experience center. Supports business unit programs, such as design workshops and customer education and training, as required. Plans and participates in trade shows. EDUCATION and/or

EXPERIENCE

Bachelor's degree in marketing, business administration, or a related field. MBA is desired. 3 - 5 years of experience in services marketing or in marketing roles where responsibilities included developing services messaging and value propositions. COMPETENCY and/or

SKILL:

Ability to lead cross-functional teams and influence without authority Strong analytical, problem-solving, and financial skills Proficient in understanding technical aspects of service delivery Excellent communication and leadership skills Proficient in Microsoft Office applications Ability to employ AI-enabled analytics and machine learning tools for market insight generation and reporting automation

SUPERVISORY RESPONSIBILITIES

Provides leadership, coaching, and/or mentoring. May have direct reports.