ASESOR COMERCIAL PROGRAMAS

ACADEMICOSPropósito del cargo

ASESOR COMERCIAL PROGRAMAS ACAD

ÉMICOSUNISANITASCl. 170 #8 - 41, Usaquén, BogotáModalidad presencialPromover y dar a conocer la oferta académica de la institución, resaltando los beneficios, modalidades de estudio y oportunidades de cada programa. Brindar asesoría personalizada a los aspirantes, orientándolos en la elección del programa que mejor se adapte a sus intereses y objetivos profesionales, ofreciendo información clara y un servicio de calidad. Gestionar el proceso de inscripción y seguimiento, actuando como enlace entre los estudiantes y la institución para contribuir al cumplimiento de las metas comerciales y de captación.

EducaciónTecnólogo en Administración o pregrado.

Formación complementaria: Tecnólogo o pregrado en Mercadeo, Comunicación Social o Publicidad. Cursos en técnicas de ventas, negociación, atención y servicio al cliente.

Conocimientos técnicosConocimiento del sector educativo, programas académicos, modalidades de estudio, procesos de admisión, costos, becas y beneficios.

Manejo de CRM, preferiblemente del sector educativo.

Técnicas de ventas consultivas, prospección, cierre de ventas, manejo de objeciones y marketing educativo.

Manejo de plataformas digitales, herramientas de marketing, bases de datos y análisis de resultados.

Experiencia laboral específicaMínimo un (1) año de experiencia en asesoría comercial, ventas o promoción, preferiblemente en instituciones educativas.

Roles y responsabilidades del cargo (A)Captación de estudiantes: Generar y gestionar prospectos mediante campañas, eventos, redes sociales, llamadas, videollamadas y reuniones, promoviendo la oferta académica.

Asesoría personalizada: Orientar a los aspirantes en la elección del programa, brindando información sobre contenidos, modalidades, costos, beneficios, requisitos de admisión y oportunidades profesionales.

Gestión de inscripciones y matrícula: Acompañar el proceso de inscripción, verificando documentos, cumplimiento de plazos y apoyando la gestión de matrículas y pagos.

Seguimiento y fidelización: Realizar seguimiento a los prospectos y estudiantes durante el proceso de inscripción y permanencia, atendiendo inquietudes y fortaleciendo la experiencia educativa.

Monitoreo de objetivos comerciales: Cumplir las metas de captación e indicadores comerciales, analizando resultados para mejorar el desempeño.

Roles y responsabilidades del cargo (B)Comunicación constante: Mantener actualizada la información sobre programas, políticas y ofertas, utilizando CRM, correo electrónico y redes sociales para el contacto con los prospectos.

Trabajo colaborativo: Coordinar acciones con las áreas de marketing, académica y administrativa para fortalecer los procesos de captación y mejorar la oferta educativa.

Análisis de tendencias del mercado: Evaluar las tendencias del sector educativo, la competencia y las necesidades del mercado para fortalecer las estrategias comerciales.

Atención a consultas y objeciones: Resolver inquietudes, manejar objeciones y orientar sobre opciones de pago, becas y descuentos, equilibrando las necesidades de los estudiantes con los objetivos institucionales.

RolesPromotor de programas académicos: Difundir y representar la oferta académica de la institución.

Asesor de estudiantes: Orientar a los aspirantes en la elección del programa más adecuado según su perfil y objetivos.

Gestor de relaciones: Fortalecer relaciones de confianza con estudiantes y familias durante el proceso de admisión.

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