Home Care Referral Producer Marketer

Home Care Referral Producer Marketer Advantage Senior Care LLC Indianapolis, IN Job Details Part-time $18 - $26 an hour 2 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Snacks provided Vision insurance 401(k) matching Employee discount Opportunities for advancement Flexible schedule Food provided Qualifications Medical law Electronic health records (EHR) management Sales experience within healthcare Regulatory compliance Patient management software Client relationship development Client database systems Driver's License Medical records Driving Sales management systems proficiency Relationship management Customer information system software Legal compliance

Full Job Description Benefits:

401(k) Employee discounts Health insurance Paid time off 401(k) matching Bonus based on performance Company parties Competitive salary Dental insurance Flexible schedule Free food & snacks Free uniforms Opportunity for advancement Training & development Vision insurance Position Overview The Referral Producer Marketer is responsible for generating new client admissions by building, nurturing, and managing a robust network of professional community referral sources. This is a high-volume, field-heavy role that requires strategic daily routing, strong emotional intelligence, and aggressive pursuit of business targets. The ideal candidate transforms the agency from a passive service into a preferred regional provider. Key Responsibilities Business Development & Referral Management Execute heavy field outreach , conducting 10-12 face-to-face visits daily with potential referral sources. Build an active lead pipeline from senior living facilities, skilled nursing centers (SNFs), hospitals, and case managers. Diversify referral streams by securing partnerships with elder law attorneys, wealth advisors, and estate planners. Manage the referral cycle directly from the initial business lead to the formal hand-off for client intake. Strategy & Territory Accountability Pre-plan weekly routing schedules to maximize geographic cost-effectiveness and account touchpoints. Maintain detailed CRM logs (e.g., HubSpot, Zoho) tracking daily visits, notes, and individual account metrics. Analyze competitor patterns and broader market trends to consistently refine local sales strategies. Deliver educational presentations or clinical \"in-services\" to healthcare partners showcasing agency value. Relationship & Community Engagement Represent the agency at regional healthcare forums, networking groups, senior centers, and chamber events. Provide immediate issue resolution for discharging partners to establish the agency as a dependable problem-solver. Gather and share outcome data back to referral sources to prove the efficacy of care and secure repeat business.

Requirements & Qualifications Experience & Education Sales Background :

Minimum of 2+ years of outside sales experience, specifically in home care, hospice, or senior healthcare.

Established Network :

A provable, active book of business or existing relationships with local healthcare discharge partners.

Education :

Bachelor's degree in Marketing, Business Administration, or Healthcare Administration preferred (or equivalent field experience).

Mobility :

A valid driver's license, a clean driving record, and a reliable vehicle for 80%+ daily local travel.

Core Competencies & Skills CRM & Tech Proficiency :

Mastery of sales tracking systems and electronic medical records (EMR) software.

Persuasive Communication :

Superior verbal, written, and public presentation skills.

Autonomy :

High energy, self-driven work ethic, and comfort working independently with loose supervision.

Regulatory Compliance :

Familiarity with healthcare marketing rules, including Anti-Kickback Statutes and Stark Law. Performance Indicators (KPIs)

Weekly Referral Volume :

Number of active patient leads generated.

Field Activity Metrics :

Meeting or exceeding the baseline quota of field visits per week.

Conversion Rate :

Total percentage of referrals successfully moved from lead to active client.

New Account Acquisition :

Number of newly opened, recurring referral accounts per quarter.

About Us:

Advantage Senior Care LLC has been serving the Indianapolis community for over a decade, providing exceptional care tailored to the needs of our clients. Our dedicated team is passionate about making a difference in the lives of seniors, creating a supportive and rewarding work environment for all employees.