JOB RESPONSIBILITIES

: + Research and identify prospective eligible programs/groups. + Build and execute multi-touch outreach campaigns across email, phone, events, landing pages, social media, and outbound sequences (using CRM /marketing platforms such as HubSpot or Airtables to generate and qualify new client leads. + Coordinate conference presence, webinars, and informational sessions to promote the program. + Manage the prospect pipeline and CRM records

including lead scoring, enrichment, contact database maintenance, workflow triggers, and CRM syncs
to ensure accurate lead flow and attribution. + Develop outreach collateral and campaign assets
email templates, landing pages, talking points, and program summaries
tailored to specific segments, industries, or buyer personas, partnering with Content, Creative, and Digital Marketing teams as needed.

+ Track and report on outreach and campaign performance metrics (contacts made, open/click-through rates, conversion rates, cost per lead, pipeline volume) and recommend adjustments based on performance trends. + Conduct A/B and multivariate testing (subject lines, copy, CTAs, send times, segmentation) to optimize campaign performance. + Coordinate wi To view full details and how to apply, please login or create a Job Seeker account","accountId","40465172","Nelnet","https://dejobs.org/hastings-ne/outreach-coordinator-nbs/F94903F92B284CD6B98725A83DDE2637/job/","location",{"_466":467,"_468":469},"createdAt","2026-08-23T15:06:53.855511443Z","status","active","isDiscoverable","isSearchable","isSpotlight","isDraft","careerSkills",[403,404,405,406,407,408,409,410,411,412,413,414,415,416,417,418,419,420,421,422],"requiredEducation","na","isEmailRequired","isPhoneRequired","titleSearch","Outreach 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