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Epic Healthcare

Community Liaison Director

Career Insights for Social / Human Services Specialist

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What they do

A Social or Human Services Specialist identifies and arranges community services for clients. Can involve coordination of services for people with disabilities or those in recovery. They may also coordinate housing or job training assistance for immigrants, veterans, former inmates or families in crisis and can be involved in advocating for client needs.

$55,056 / year median in California

+16% projected growth

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Job Description

Community Liaison Director Epic Healthcare - 3.0 Montebello, CA Job Details Full-time $83,000 - $85,000 a year 3 hours ago Qualifications Sales experience within healthcare Working with seniors Stakeholder relationship building
Full Job Description Now Hiring:
Community Liaison Director The Community Liaison Director (CLD) is responsible for driving private pay occupancy at Greenleaf Senior Living through proactive lead generation, disciplined sales process management, and strong community and referral partner relationships. This role owns the full sales funnel from first inquiry through move-in, with an emphasis on growing private pay census relative to government-pay sources. The ideal candidate brings a strong private pay sales background along with working knowledge of the skilled nursing referral landscape and government-pay programs such as CalAIM and Assisted Living Waiver (ALW), enabling them to effectively position Greenleaf across a full spectrum of prospective residents and referral sources. Green Leaf Senior Living 8101 Painter Ave Whittier, CA 90602
Key Responsibilities:
Manage all incoming inquiries, tours, and move-ins using the community's CRM (Welcome Home), ensuring accurate and timely activity logging. Drive private pay move-ins through disciplined lead follow-up, in accordance with Oxford Health Group's forecasting standard (deposit check and confirmed move-in date required before a prospect counts toward forecast). Conduct compelling, discovery-based tours that connect family motivations to Greenleaf's offering rather than leading with a features list. Develop and maintain local referral relationships, including elder law attorneys, geriatric care managers, hospital and skilled nursing discharge planners, and financial advisors. Maintain working knowledge of the skilled nursing discharge and referral process, and of government-pay pathways such as CalAIM and ALW, in order to appropriately counsel and route prospective families regardless of payer source. Partner with the Executive Director on proactive, sales-process-integrated closing efforts, not only as a late-stage rescue tool. Track and report funnel metrics, including lead-to-tour conversion, tour-to-deposit conversion, deposit-to-move- in conversion, and speed-to-lead. Support move-out risk management by identifying at-risk residents and coordinating retention efforts with the community team. Participate in monthly platform training and scored coaching modules, and complete all required certifications on schedule. Represent Greenleaf Senior Living professionally within the local community, including outreach events, referral visits, and networking activities.
Key Responsibilities:
Minimum 2-3 years of senior living, healthcare, or related sales experience, with demonstrated private pay sales success strongly preferred.
Preferred:
working knowledge of the skilled nursing system, including discharge planning and placement processes.
Preferred:
familiarity with CalAIM and the Assisted Living Waiver (ALW) program, including eligibility basics and how these payer sources interact with private pay sales strategy. Proven ability to manage a full sales funnel and meet monthly move-in goals. Strong relationship-building skills with referral sources, families, and internal community leadership. Excellent verbal and written communication skills. Proficiency with CRM systems (Welcome Home preferred) and general computer/office software. Bachelor's degree preferred; equivalent professional experience will be considered.