Sr Director, Digital Experience & Media

Social & CRM Marketing Manager Job Type:

W2

Contract Contract Duration:

6 months, Possible extension

Location:

Englewood Cliffs, NJ 07632

Work Arrangement:

Fully Onsite, Monday -

Friday Pay Rate:

$55.00 - $57.00/hour

Top Skills Required:

Social Media, Influencer Marketing, CRM Role Overview This role is responsible for managing day-to-day Organic Social, Influencer, and CRM communications across all Home Appliance categories. The position partners closely with internal marketing teams and external agency partners to execute consumer-focused campaigns that drive positive sentiment and traffic to owned digital properties. Key Responsibilities Manage day-to-day Organic Social and CRM communications calendars and execution across Home Appliance categories Monitor social trends and apply insights to creative messaging and content strategy Optimize CRM campaign performance through data-driven testing, audience segmentation, and data science modeling Align creative execution with integrated marketing strategy to deliver fit-for-purpose, consumer-centric content Partner with corporate marketing teams and adhere to governance council processes to ensure campaign prioritization and fair share of voice across shared channels Manage execution of Social and CRM campaigns via internal tools and agency partners, ensuring clear communication, prompt responses, and on-time delivery Core Competencies & Skills Strategy and business acumen Self-starter with a desire to drive positive sentiment and consumer loyalty Strong collaboration and communication skills Ability to adapt quickly in a fast-paced, results-oriented environment Strong planning and organizational skills to manage multiple campaigns and workstreams simultaneously Knowledge of social platforms including Instagram, TikTok, YouTube, Pinterest, and Threads Knowledge of Social and CRM best practices Basic understanding of Adobe Campaign Manager, JIRA/Confluence, and data audience management systems High proficiency in Microsoft Office, with emphasis on Excel (quantitative analysis) and PowerPoint (presentations) Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations Experience with Sprinklr reporting and community management tools Experience managing agency partners and external relationships Tableau reporting and analysis (preferred) Global experience (preferred, not required) Detailed Functions QA Social, Influencer, and CRM content including trafficking sheets; provide clear feedback and direction on required updates Understand key product value propositions, marketing naming conventions, and nuances between product models Develop and manage audience segmentation, data science modeling, and campaign audiences within proprietary tools Manage agency creative outputs, ensuring alignment to briefs, actionable test plans, accurate URLs and trafficking sheets, and prioritization based on business needs Partner with Digital and Brand Experience team members to ensure cohesive messaging and optimal landing experiences for email communications Collaborate with IMC and PM teams to provide creative feedback Consolidate and clearly communicate stakeholder feedback to agency partners Manage social posting and content calendars with agency and internal stakeholders, maintaining backup plans as needed Handle influencer product inventory requests and deadlines in alignment with company mandates Contribute key activity updates as part of monthly marketing team share outs Maintain internal documentation including finance reporting, campaign results, trackers, and marketing calendars; distribute updates to stakeholders as appropriate Share Social and Influencer content with internal stakeholders, including paid media teams and retail partners, for potential usage Support limited community management, including YouTube playlists and collaborative posts Act as a subject matter expert for managed channels Partner with global counterparts on content needs and feedback #LI-MH1 #INDPRO